Apple's iPhone will certainly not be threatened by the LG Optimus, but it was not designed to compete in such a high end market. LG is offering a superb entry-level smartphone for those just venturing into the market. Users will find it easy to use and well designed for aesthetics and functionality. The average price is around $300, though that price will fluctuate depending on the service provider, the region purchased, and the promotional opportunities / discounts available when purchased. Regardless, consumers will not be disappointed with the options they will receive for such a relatively modest price.