The Lones Group

The Lones Group

The Lones Group

The Lones Group Inc filed a trademark infringement lawsuit against Daniel Rothamel and his household brokerage, Robust Team Realtors, for infringing on their "Zebra Report" and "Zebra Blog". Supposedly, Lones Group and Powerful Team Realtors are in direct competitors (even though they may well be three,000 miles away) along with the truth that Daniel continues to be generally called the Actual Estate Zebra for the last five years is "unfairly diverting business" from Lones Group. They're asking for $75,000 in damages. Right here is going to be the Inman News article: Genuine Estate Zebra' hit with trademark suit.

The Lones Group just destroyed their reputation acquiring a single strike of their pen in addition to a court filing on Tuesday. Sad to say for them, I take into account it's protected to say the Lones Group had no clue what deep public crap they'd get themselves into by filing a outrageous lawsuit against a blogger also identified and respected as Daniel Rothamel (the genuine Genuine Estate Zebra), who has hundreds and hundreds of pals (all of whom have blogs and Twitter accounts) all across the nation. Undertaking what they just did is PURE brand suicide in today's social media planet. A single quote, link, or picture can reach millions of eyeballs inside minutes. Like it or not, which is the way our intertwined planet operates. Providers can operate inside that framework, or cease to exist. And Lones Group is now suffering the consequences.

Worry of competitors is completely unhealthy compared to competitors itself. Here's an thought for the Lones Group. In place of filing a trademark lawsuit simply because you're scared, it is best to have performed items For instance the following:

Put "Zebra" within your title tag of one's blog. Linked having a few genuine estate bloggers more than the past 5 years in the social media space. Place the word "Zebra" in the header of one's weblog. Place your blog in your own domain name in place of making use of WordPress hosted.

But instead, you lost the on the web battle for the Zebra brand name (if there ever was one particular) inside the genuine estate space. The fact that somebody would rather file a f'ing lawsuit as opposed to determine how you can settle their matter privately can be a complete joke. But, hey, perhaps that is just me. To win in life and enterprise, you've got to show up. And in case you shed? Know from your blunders and move on. Don't file a stupid lawsuit; it is a waste of everyone's time and cash. As I'd mentioned before, business enterprise and life comes down to execution. Daniel succeeded with branding himself. The Lones Group didn't.

Competition need to be motivation for you personally to get greater. Not determination for taking legal action.

Last, but not least, if you want to assist Daniel defend himself, you may donate to his defense fund at ZebraDefenseFund online.All added proceeds will visit charity.

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