The MOST Important Step to Gaining Internet Network Marketing Success - Using a Perfect INM System
The MOST Important Step to Gaining Internet Network Marketing Success - Using a Perfect INM System
On the surface, network marketing organizations appear to be thriving communities of consuming customers all happy with the product that they have, but what drives that community of thriving consumers has absolutely nothing to do with the product itself.
For the average home based Internet network marketer to be successful certain things MUST be in place. I will list them here.
1. A LEAD CAPTURE page designed specifically for your Network Marketing Company. This page must contain stron sales copy that tells the prospect why he wants to opt in for more information. One of the best ways to do this is to offer a High Value Free Report in exchange for their contact information.
2. Free Report specifically designed for YOUR network marketing companies opportunity. The free report must be highly informative. It must explain all of the features and benefits of joining your network marketing organization as an Independant distributor and must focus on the support and resources available should they choose to purchase a distributorship. The company's products and compensation plan must be clearly explained here as well. Testimonials should be used as well as online audio and video sales presentations as they are extremely powerful sales conversion tools.
3. Follow up Email System. Attached to the Free report there must also be a follow up system of autoresponding emails that continually markets to the lead. Most leads don't act immediately and must see a marketing message at least 7 times before they take action. The email follow up system must have strongly worded sales copy and should have a system for getting through spam filters.
4. A Continual Feed Back System that uses the Fear of Loss. Along with the email follow up system there must be a feedback system that will alert the prospect by email when new prospects join your network marketing organization. This invokes the fear of loss in your prospects by telling them that if your next prospect in line upgrades to a paid position before they do they will FOREVER loose commission on that prospect. The prospect needs to see that if they do not take immediate action there are negative financial consequences. This is an extremely powerful psychological sales conversion tool!
5. Strong Support. It's one thing to get someone to buy a distributorship, but it's a totally differenct thing getting them to work the business effectively. There must be an email follow up system once a new distributor signs on to ensure that he recieve adequate training on how to market successfully. The email system will help ensure duplication, but there must also be human support at this point. After a new distributor signs up, they must know that someone else cares about their success. Strong relationships between upline and new distributors are crucial.
6. A Good Product or Service. In order for this entire marketing process to work, the system must be backed by a strong and ethical network marketing organization that sells a high demand product that people want and would purchase even if there were no compensation plans attached to it.
7. YOU. You must be an active part of your business. You must be willing and open to learn new ideas and tactics at all times. You must have a passion for your business and truly believe in the product that you plan to build your organization around.
Well there you have it my friends. The seven things your network marketing business MUST have in place.
I used to believe 100% in my company's marketing system until a 26 year old punk kid online showed me how he recruited 95 people into his network marketing business in 3 days without picking up the phone. Learn More
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