Wayfinding signage systems are becoming more and more important in any modern commercial development. Signs can greatly improve the way in which people are able to find their way around places.
Wayfinding signs provide easy site access for deliveries and visitors and banish the need for people to have to stop and ask for directions. They also cut out the need to employ so many people at information points in shopping centres for example.
Sign systems can also be used in order to give health and safety information as required by the law, systems like this are often used in areas such as hospitals and construction sites.
Signage systems can act as indicators for motorists who are uncertain as to where they can park in commercial places such as shopping centres and cinema complexes.
Brand is fast becoming an integral part of signage systems. The signs can be implemented from head offices right through to regional branches of companies, helping to maintain corporate branding.
An additional use for sign systems in businesses can be using them inside your premises. They can be used for showing what each area of the building is for, such as workspace, communal space and eating areas.
Lively, dynamic signs are becoming extremely popular and they are often a good source of advertising as well as providing information to customers. They are a great way of pulling in retail customers in an ever competitive market.
Way finding problems are not confined to signage systems alone and the act of merely placing more signs in an area does not usually solve wayfinding issues. An individual evaluation of each separate site is necessary by a qualified signage consultant.
There is also plenty of scope for bespoke signage now; there is no longer the need to settle for plain or boring signs. Signs can be tailored perfectly to the setting they will be placed in.