The Meaning Of Google Ads

As an internet marketer you will come across both of the terms Adwords and Adsense at some stage

. As a new internet marketer you will be learning many things and these words will probably not be familiar to you.

In point of fact it can even get quite confusing when there seems so much to find out that you may push these aside and put them in the 'learn later' folder.

Adwords and Adsense are both terms you'll see a lot of and given time you'll perhaps apply both of them.

So what are Adwords and Adsense?

Let's start with Adwords.

Adwords is the term applied for advertising on Google. If you search a word on Google you'll get probably thousands of results ascend with the beginning page revealing perhaps the first ten results. These results appear on the left side of the page.

You will also discover on the right side of the page there is a list that appears. This list is the Adwords ads that marketers pay to have displayed on the Google search engine.

These ads are also displayed within websites. You can choose whether to have your advertisement displayed on other people's websites or only on the search engine results page.

The advertiser is charged each time someone clicks on his/her advertisement.

So if you are advertising your site or merchandise, or an affiliate product, you may want to apply Adwords advertising to reach customers for that site or product.

The price of advertising with Adwords depends on the keywords you use for your ad. You place a bid on your keywords and your ad is then presented in order by the highest bidder for that keyword. So if your keyword bid is the second highest your ad will come out in the second spot.

Keyword value will vary with each word and with different subjects. A few keywords will need very high bids to reach a high spot in the advertising displays.

Adsense is also a service provided by Google, but rather than you being the advertiser paying for the Adwords ad, you are the website owner who is being paid a portion of that cost for having the ads showed on your site.

Those same Adwords ads that are also recorded on sites, you can have on your site. You will get paid an amount each time someone clicks on one of the ads revealed on your site.

Google will automatically put ads on your site that link to the subject of your website. You will need to place the advertisement blocks within your pages and select the styles and colors that best suit your site.

Then you just need to drive traffic to your site so that you'll have people clicking on those ads.

Google Adsense can be a very good way to make some extra income if you set your site up correctly and gain traffic to your site.

Once you have this understanding of what both Adwords and Adsense are they can act a very big part in your online income accomplishments.

by: Randy Roedl

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