The Means To Successful Mobile App Strategy

Enterprise executives are quick to come to the conclusion that mobile apps play a

prominent role in the sales strategy; however, there are only few among them who realize how vital the mobile strategy is for deciding the success or failure of the enterprises products & services. According to a recently concluded research, mobile devices account for more internet traffic than desktops. This means that enterprises must take care to strategize their mobile solutions in order to ensure business mobility. Listed below are some ways to develop a successful mobile app strategy:

1. Understand the Target Audiences Purpose Knowing exactly why a customer would visit your site using a mobile device is important because only then would you be able to include information in the mobile site that is relevant to the target audience. It is important to distinguish whether the audience is using your mobile site for research, impulse buying, or making social connections. Use tools that will help you to understand the mobile journey a user wants to make. Google Analytics helps you conduct such research patterns.

2. Understand the Analytics behind a Mobile App While the Google Analytics tool can be used for mobile web apps, building ones own analytics is important for native apps. This also helps app developers reduce the total cost of app building. For analytics collection from native apps, two processes can be followed by the app developers. The first process involves building custom processes of information collection from the app. The second process is comparatively more ideal since here one has to send tagged information from native apps to Google Analytics and follow up with analyzing user behavior with the information collected from desktop sites.

3. Do Not Shift from Main Objective Remember that a mobile app strategy can be termed successful only if the app users are benefited from the app features. Therefore, the main objective of a mobile app strategist should be to provide maximum functionality to the target audience. For this, concentrate on not only the tasks performed by the mobile apps but also on interaction, deals, & offers for the customers of the app, so that there is direct connection in real time. Giving discounts or sale offers and providing useful location based information should be the main objective of app developers.

4. Choose Right Mobile Technology The success of a mobile app depends largely on the marketing strategies adopted for promoting the app. For marketing, a developer has to use the correct mobile technology. A cost effective but good mobile technology that can be used here is SMS. This is a two way form of interaction where the both the audience & the developer can participate and it is also adaptable to every type of mobile device.

by: Yancy Marry

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