The Mobile Phone Browser Has A Huge Development Space

In recent years, the rapid proliferation of mobile Internet and smart terminals has brought the mobile browser great development opportunities

. According to the latest data, China's mobile browser users reached 215 million, accounting for 67.6% of the mobile phone users. There is no doubt, the mobile browser, relying on its advantage of fast and easy to use, has become the most popular application of the user.

As the most important portal of the mobile Internet, mobile browser is contested. The industry believes that the future experience of mobile browser will be better than PC browsers. It will be more mobile and smarter. The users' demand on the mobile browser for online shopping, online payment, online video, upload and download will certainly increase, so manufacturers should enrich mobile browser's applications, transform it to one-stop Internet service platform.

In recent years, the domestic development momentum of the mobile Internet is very fierce. According to the report, in the first three quarters of this year, China's Mobile Internet market is growing fast. In the third quarter, it even exceeded 10 billion yuan. And this growth trend is still evident in the fourth quarter of this year.

Through the rapid development of the mobile Internet and intelligent terminals, China's mobile browser market size is also expanding. According to the latest data, China's mobile browser users reached 215 million, accounting for 67.6% of the mobile phone users. In addition, the data show that as of the end of 2010, China's users of the third-party mobile browser is about 203 million people and the number of active users reached 123 million people.

The rapid development of the domestic mobile browser market makes the parties have stepped up the layout. On the one hand, the competition among domestic Internet companies fiery.

Not long ago, the war between Tencent and the mobile browser giant UCWEB got the concern of the industry. On the other hand, foreign companies are also gearing up to gain share in the local mobile browser market. The overseas giants Opera mobile browser is quietly starting the localization strategy. It initiated a number of human and material resources to improve the Opera browser in order to better adapt to the domestic environment.

The analysts of the industry said that in the face of the enormous development space of the domestic mobile browser, the mix is just the tip of the iceberg, the future will have more companies to join the fray.

by: Amanda Xia

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