Due to advancement in technology and the coming of smartphones such as iPhone and Google Android
, it is safe to say that mobiles are becoming more popular than PCs.
The smartphone allows users to access the web fast and be more productive: you can send an email on the go or even do quick searches on the web. We live in a time where people want information instantly and constantly. Usage of mobile web browsing is continuously growing. A reason for this might be that cellphones are cheaper than traditional PC-based methods and more people have access to a mobile phone than a PC.
Many studies have been done to prove this statement, for example, Opera Mini Mobile Web Browser has shown a 92 percent increase in growth in September/October 2010. According to the State of the Mobile Web report South Africas page per view growth increased by 129% over the last year (June 2009 June 2010). Nokia is still the leading mobile brand in Africa, for it is cheaper than the iPhone or similar mobile devices. All 12 countries in Africa voted Facebook and Google the most popular mobile web destinations.
Another study that shows Facebook as a leading mobile site is the GMSA Mobile Media Metrics report, issued for the first time this year. This report provides insight on the mobile web and lists the top 10 mobile internet sites in the UK. The report is commissioned by GSMA in partnership with comScore and 5 leading UK mobile operators. An interesting fact noted in the report is that there are more users on social networks than users of email. The Quantcast Mobile Trends report shows a 110% increase in the usage of the mobile web in the US last year and 14.8 percent worldwide with Apple dominating and Google Android a very close second. Taking all of this in consideration its safe to say mobile web is here to stay! What are your thoughts?