The Most Direct Ways To Attract Customers - Consumer Experience

What is the best way to attract customers? Many of us might think that price is the key - consumers like freebies or products with favorable prices

. This opinion is true, but we always neglect consumer experience. In fact, the most direct ways to attract customers is to offer them products or services with operation ease and convenience. For example, if you have very cheap WIFI cell phones but the network you offer is very disappointing, consumers probably steer away from you finally as you couldn't ensure them happy utilization experience.

Many networking products commit the same mistakes. No matter your products is free or not, the vital point is if they are capable of providing customers optimum experience. That's why some suppliers pay more attention to the promotion of the application programs of their new products after the products' advent, instead of seeking financial return immediately. Such deeds could not only make we users feel the distinction and the uniqueness of the new, but also greatly motivate sales in the long run.

There are a lot of positive examples to support the mentioned promotion behavior. iPhone is a representative. Before the advent of Apple iPhone, there have been a lot of smart phones spread in the market. Why Apple electronics could make a breakthrough and occupy a lion share on such kind of mobile phone market? iPhone could bring users strong support of application software, which allows them to better experience the advancement, happiness and vogue of smart mobile phones. Although Kindle from Amazon appeared earlier than Apples, it barely influences Apple iPhone's launch into market.

Wise corporations should know how to handle potential opportunities when a certain tendency and fashion have already shaped in the market. Netease in China smartly started their arrangement based on such strategy. Netease forecasted the potential chance brought by tablet computer, so they developed a kind of Webmail which could be used on iPad-alike PC and iPhone-alike smart phones. Why did this company think highly of such market?

When mobile internet becomes one of the fashion tendencies in the future, it surely will motivate related industries' development, like mobile office, mobile software, mobile business and so on. According to some reports, webmail from Netease applies entirely-new UI and iPad-suited interactive method, ensuring consumers better experience of mail sending and receiving and images and attachment preview. No wonder it is so popular in China.

Don't think most consumers are silly. If you could win their heart by catching a small experience, you would make a big stride in your business success. International famed companies like Apple and Netease always could make a right decision about their product development as they have seen through the future of electronics as well as electronics gadgets.

by: hebe huang

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