The Most Effective Link Building Strategies

The Most Effective Link Building Strategies

If you are looking for a way to get your website better known and have more people visit it, link building is one of the best methods. This method has become an integral part of any online marketing campaign because all search engines rank your site based on the links that are pointing to your site. Building backlinks, however, can be a tricky business, as you don't always know what formula the search engines are currently using. The kind of links that will do your site the most good are one way links. This isn't quite as easy as reciprocal link building, but it's more powerful. If you want to reach the top of Google's (and other search engines') listings, one of the things you need are one way links. The follow link building techniques can be used to get your website ranking higher in the search engines.

A reliable way to build one way backlinks is to use press releases to get the word out about your site. Just one press release about your website or business can be distributed to hundreds of press release sites. These websites then go ahead and distribute your press release to various news outlets on the web. Yet the value that press releases have when it comes to SEO backlinks and traffic is not fully appreciated. But when you look at the entire picture, they can truly be a mostly free way to get some good PR, one-way links back to you. There are all kinds of different services for handling press releases including low cost distribution to other press release sites as well as others.

You can host your content at Squidoo.com and build what is called a lens. This has been done for some years, but using lenses as a source of backlinks is still a valid method for many. What you do is find a keyword phrase that you want to use, and if it is available at Squidoo, then you can build a lens in less than an hour. Anchor text with relevant text is the best way to go with links, and you can have that on your lens.

The best backlinks are one-way with relevant anchor text, and just one method that some people use is to think of a really cool contest and announce it all over the place. The only real concern, but that's only if you get a ton of backlinks using this method, is that you could generate too many links all with the same anchor text.

All in all, link building happens to be one the most widely used methods to get exposure to your website. The Internet thrives on links and content, and when you combine these by keeping in mind relevancy and quality, the end result is free targeted traffic for life. If you want anything to rank, no matter what it is, then you must learn proper link building strategies.

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