The Most Major Changes to Searches in 2009

Author: Julie Johnson

Author: Julie Johnson

The way in which we search and get listed in organic searches keeps changing. In 2009 alone there were several significant changes to searches and the way that companies get their ranking. In such a rapidly changing environment it can be hard to catch all the changes that occur year after year, but there were a few changes from 2009 that are worth noting.

Paid searches are one of the areas that keep developing over time. Google, being the leader in the internet and in searches seems to keep trying to stay ahead of the curve and one of the biggest things they did in the past year was to adapt their trademark policy. Now this may not seem like a really big deal, however this change allows just about anyone except your obvious competitors to use your brand name in their advertising without your approval. Many have wondered about this policy, but the need for it actually stems from those who are reselling items of a specific brand. According to Google, before this, these companies would not have been allowed to use that brand name without express consent of the original producer of that product.

Google, however, was not the only big company making changes to searches in the past year. You Tube added promotional videos which allows anyone to promote their product or service using a video demonstration. Doing this can really have an effect on searches and also has brought a lot of attention to products taking advantage of these types of ads. Not to mention the fact that You Tube is making quite a killing selling this form of web advertising. .

Bing and Yahoo joined forces in 2009 in an event that was truly the talk of 2009. The finality of the agreement didn't take place until December, but the combined efforts of Bing and Yahoo together will help simplify things for those who were vying for the top on both of those engines, plus this unification will perhaps bring some competition to super giant search engine Google.

The internet will keep changing and with that you should be attempting to keep up with it. For the best possible advertising strategies you must always keep abreast of the changes occurring to the marketplace, for the best overall results.About the Author:

Using an seo expert in your office can help you bring a lot more business in. Try out the search engine optimisation technique and you won't be sorry.

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