The Myth Of "guaranteed #1 Ranking" In Search Engine Consultants
You've seen the ads: Guaranteed # 1 Ranking! There are no guarantees in search engine marketing and web promotion
. If anyone tells you different, you should quickly check to make sure they have their hand in your wallet. Suppose you sell widgets. Want to sell more widgets, and how to do is make more people know about widgets, and you are the best place to buy your widgets. You can choose to purchase a half-page ad in a national magazine to tell her story. By placing this ad, you are "guaranteed" to his position.
A magazine ad, you know that the circulation of the magazine is the bed, and the page will feature your add the magazine can guarantee this, because they have the heart. Search engine marketing is qualitatively different. When working with a search engine marketing company to promote your website, we cannot guarantee that your ad will appear. Certainly, there are some types of online advertising that there are safeguards in place banner ads at a price of "cost per thousand impressions", pop-ups, etc.
These are like traditional media buy, where they work directly with the owner of the media in which ads appear, but not the search engine marketing. The conclusion is: professional search engine marketing is not search engines. They can tell you that you will achieve # 1 ranking in a particular search engine, or you can say that the moon is made of green cheese, but there's no way they can make any place.
When you say Time magazine want your ad is on the back cover, and get paid good money, ensuring you cover. If you tell your search engine marketing to people who want to be No. 1 in the entire Web, we cannot guarantee this result. They may recommend changes to the site will increase your chance of higher rank, but is a long way from a guarantee. If you do not control the environment, we cannot guarantee the outcome. From your search engine does not control adviser search engine, there is no way to guarantee their position.
Classification algorithms of search engines are a closely guarded secret. The search engine will give you more on the site that best fits the request of an individual visitor, not the site that was able to "beat" the system. This is where the value of search engine marketing comes into play true
While the director of search engine marketing cannot guarantee a position, what they can do is to apply years of experience to tell you what has worked in the past, and that will help you make it work today. In many ways, "organic" search engine optimization is really a matter of modifying Web pages or entire Web sites to be friendly to the search engines, as it can be. Make sure that a page has the right combination of keywords, titles, links, and so on, what is really at its base simply a matter of making this the best website page, can to be.
Obviously, over time the development of search engines can vary. The best way to deal with this is to not deal with it! This means that instead of adjusting a website in a way today and another way tomorrow, the best approach for the optimization of a page or an entire site is not trying to beat the system. Instead of trying to "Psych-Out" search engines, why not add value to the site? A "common sense" for search engine optimization, looking for long-term results is the way to go. When you try to help a site rank better doing the best they can be, everyone wins.
Tonny Raval is the technical advisor for innovation market research, search engine optimization to serve small businesses. He has over twelve years of experience in software development. With data programming and SEO and disposal services.
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