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The Myth Of "guaranteed # 1 Ranking" In The Search Engine Consultants

You've seen the ads: Guaranteed # 1 Ranking! There are no guarantees in marketing and search engine marketing on the web

. If someone tells you different, you should quickly check to ensure they have the upper hand in your wallet. Suppose you sell widgets. Want to sell more widgets, and how to do this is to ensure that more people know about widgets, and that you are the best place to buy your widgets. You can decide to buy a half-page ad in a national magazine to tell her story. By placing this ad, which is "guaranteed" position.

With a magazine ad, you know that the traffic of the journal, which is to read, and will feature your listing page. The magazine can guarantee this, because they own the media. Search engine marketing is qualitatively different. When working with a marketing company search engine to promote your website, we cannot guarantee that your company appears. Certainly, there are types of online advertising in the absence of safeguards in place banner ads at a price of "cost per thousand impressions", pop-up ads, etc.

They are like traditional media buys, you work directly the owner of the media on which the ads appear, but the search engine marketing. Despite calls from the pay-per-click search engines cannot guarantee its position. Google AdWords, for example, is not only the price to pay for a given keyword that determines where it will reside.

The bottom line is: professional search engine marketing does not have the search engines. They can tell you that you will achieve # 1 ranking in a particular search engine, or you can say that the moon is made of green cheese, but there is no way they can make one of these happen. When you say Time magazine that you want your ad on the back cover, and get paid a lot of money, we guarantee the rear cover. If you tell people marketing search engine wants to be No. 1 in AllTheWeb, there is no guarantee that the result. They can recommend changes to the site which will increase your chances of higher rank, but is far from a guarantee.


Ranking algorithms of search engines are a closely guarded secret. The search engine will give higher scores on the site that best fits the consultation of an individual visitor, not the site that was able to "beat" the system. More specifically, when the search engine market real value comes in.


While nobody marketing search engine does not guarantee a position, what they can do is to apply years of experience to tell you what has worked in the past, and that will help you run today. In many ways, "organic" search engine optimization is really a matter of modifying Web pages or entire websites to be search engine that may be more sympathetic. Make sure the page has the right combination of keywords, titles, links, etc., is really at its base simply a matter of making the website page as possible.

The page will be located better in search engines is also the page that are more useful to the real person. Instead of relying on tricks to try to make the high page rank is simply a matter of making the page the most concentrated and in the message, it can be. The bad news is that this is not a guarantee that the position in the search engines that the page will occupy a given day. The good news is that the page is always a good position.

Search engines change their algorithms from time to time. If the rule today, for example, is the right combination of text in the title tag will make or break a site, and you know that this is true, then all you have to do is change the title tag to fall within this rule, and automatically set very high. Today. Suppose that tomorrow, however, that the rule is changed. Suppose now that the most important factor that search engines use to rank a website is the content of the Meta tag description. All work yesterday was to fix the title is now useless. His attention is now focused on fixing the description tag.

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The Myth Of "guaranteed # 1 Ranking" In The Search Engine Consultants Anaheim