The Necessity Of Better Customer Service
The Necessity Of Better Customer Service
The Necessity Of Better Customer Service
Service is the essence of life.With out customer service no organisation can thrive.Customers' delight is the back bone of any service industry.Each one has the ability to serve in a best possible manner.It requires an attitude to serve the customers in abetter way.Attitude is everything in life.We should remember that by serving we do not loose,but gain and also we get monetary rewards.There fore serving the needy in the society we can serve ourselves,our family and society and developing the attitude to serve in ourselves we can contribute more to our organisation.
The essence of life-Helping others at the time of need is the essence of life.We can not be happy,if our fellowmen are unhappy.Since our childhood we have learnt how to serve.We serve our parents,elders,teachers and others in the society.As we mature in life and lot of needs develop in ourselves we forget this serving attitude within ourselves and become self centered.The serving quality inside us becomes dormant.We have to tap this area and make ourselves aware and realise the importance of serving others.Serving others should be our very life breaths.
Today's world and customer service-Today's world has inflicted lot of worries and anxieties within ourselves and even if we go prepared to do our duty in a smooth manner we find ourselves in such a situation that we become compelled to sccumb to irritation and anger and there by develop lot of worries and anxieties within ourselves and the customer service is badly damaged.So a greater degree of emotional maturity is required within ourselves if we want to impart a better customer service.We should not cling too much to today's world's chaos and conflicts andkeep ourselves always in harmony.There are number of ways where it is mentioned how we can keep ourselves in perfect harmony.
Customers are our friend,philosopher and guide-We should treat the customers as our friend,philosophers and guide.Most of the time we think that they are the hinnderance in our work.But mahatma Gandhi has told that they are the very purpose of our work and by serving them we do not do a favor to them,rather they favor us by giving us an oppurtunity to do so.We should take them as the parts of our life processes and without them the processes of our life will remain unfulfilled.They are our perfect guides and if we serve them better, they will take part in our sorrows and griefs and the society will be a better place to live.
Attitude of service-We should develop a serving attitude within ourselves.From the beginning of childhood this serving attitude should betaught to students.As we have discussed that service is the essence of life,so this attitude of service should be injected within all since childhood.There should be a greater effort on the parts of parents and teachers to inject the service attitude within the children.In developed stage of life there should be training programmes and the employees should be self sufficient to develop this attitude within themselves.
The banking industry-So far as banking industry is concerned customer service has a greater relevance,because banking is an industry,where the product is customer service.A bank thrives only on the good will of it's customers.So not only customer satisfaction,but also customer's delight should be the motto of any banking industry.Customers come to the bank with lot of expectations and they should be handled carefully and perfectly served with out any dissatisfaction of any form.They should be given due regard and there should be segmentation of customers according to age and accordingly service should be imparted to make the service more fruitful.
Customer-segmentation-Customers should be segmented according to age,needs,preferences and attitude.It is an art ,which should be developed by every bank employee.By segmenting the customers in to groups,service becomes easy and more fruitful.This segmentation also helps in marketing of various products of a bank.The customers need service differently according to their age,reputation,position,attitude,tastes and preferences.All these things should be taken in to account while we give customer service.
Awareness among the customers-If the customers want to be treated in an excellent manner,they should be patient with the work processes.They should not irritate an employee,while he is at work.His work will be done.So he should have patience up to that extent and should not give any scope to the employee for irritation and anger.He should be patient and calmly wait until his turn comes.
Needs of the employees-It is natural, if the needs of the employees are not taken care of by the management, the employees will loose interest in serving the customers.So the needs of the employees should be reviwed by the top management from time to time and suitable strategy should be developed to fulfill the genuine needs of the employees.The hopes and sentiments of the employees should be given due regard.
Behaviour modification-As we mature in life and join an organisation our behaviour needs to be modified according to the objectives of the organisation.There should be suitable training programmes,where the employee can learn how to modify their behaviour in a best possible manner so as to be of greater use to the organisation.The employees should also review their behaviour on daily basis at the relaxed hours at home,so that they can come out with suitable solutions regarding a perfect behaviour with others.Looking to the open sky in a full moon night and diffusing most of the worries and anxieties employees can get a clue regarding serving the cutomers in a best possible manner and they can also know how by imparting better service they can improve themselves also.
Meeting of minds-There should be perfect allignments between the minds of the customers and that of the employees.The thought processes should work at the same level,so that both employees and the customers can understand each other and there will be a better service with out stress on any side and after the work both the minds will work in harmony.
Both the employees and the customers should understand each other for carrying out the works smoothly.The employees should treat the customers with dignity,pride,give them love and affection so as to establish a suitable,cordial and long lasting relationship with them.The employees should know better service will bring them name,fame,money and keep themselves,their family and society happy and contented.
The Necessity Of Better Customer Service
By: SUBRAT RATH
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