The Need For Search Engine Optimization

The world wide web started in the 1960's with point to point interaction between computers

. The universities in the United States and some research companies identified the need for access of data on other devices and an inter university community was established that would allow the access and flow of data between the universities which formed part of the circle. Connection protocols were polished that led to the introduction of TCP/IP as a protocol for internetworking, opening the gates for quick expansion. In the late 1980's and 90's internet service providers started to appear and it was not a long time before the business value of the internet was fully recognized in 1995.

The web has simply exploded subsequently and already supplies a number of services from the commercial site to E-mail to social media, spreading information and data on a huge scale. To make the use of the internet available to all search engines were designed, which is a methodology that allows the user to type into the internet search engine a question and or phrase, which is transferred onto the internet and the response provided a few moments after, having searched all of the details stored on thousands of servers linked to the internet. Clearly this is an involved process and could be hugely time intensive producing reams of data some more related than others. Search Engine Optimization (SEO) became essential to harness the tremendous power of the internet to provide information and facts in an ordained manner, where the details, of say a specific internet site, is promoted by using algorithms and other processes to be brought to the fore more often than others. This clearly has a commercial advantage to such managed sites.

Search Engine Optimisation is very important to the commercial value and success of your site. The more it is displayed on an enquiry into a matter, the more the commercial exposure to your web site. It will be devastating if you developed an online shopping experience application and a magnificent web site to house it, but nobody knows about it, because the marketing of the web site was not put through Search Engine Optimization methods. The different search engines use different algorithms and techniques to accomplish this, so a web site that is intended to world-wide publicity ideally would need to be enhanced at least for the different key search engines. Search Engine Optimization also uses the info inherent in the web page to optimize its use. That means that the data contained in your web site must be pertinent to questions asked on the web by users. Such questions are defined as 'keywords'. Which means that in order to successfully develop a website, the developer must have understanding of keywords and ensure that the appropriate keywords are built into your website.

The better this process is maintained, the more your web site will show up on the use of keywords on the search engine. The greatest goal you will have is to have your website appear among the top 3 displayed on the first page of enquiry results. When next you browse the world wide web, have a look at the total volume of pages of information resulted from your enquiry. This alone will convince you of the worth of Search Engine Optimization.

by: Erwin Chill

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