The Next Big Rule In Affiliate Marketing

In the previous article (The top 4 rules in Affiliate Marketing)

, I talked about how to use undivided focus, simplicity, branding and list building to scale the affiliate marketing skyscraper. In this article, I would continue to elaborate on just one very simple but indispensable principle that one can follow to achieve affiliate marketing success.

Rule 5: Top affiliates have unique relationships with their lists and they put in considerable effort to ensure that personal relationships are maintained. As per rule 4, the relationship within the list is in actual fact the primary driver for conversions. The approach in all communication with the list must be analysed and be logical, a fixed methodology each and every-time would ensure authenticity and professionalism. A good affiliate pre-mediates his communications beforehand and is led in a large part by further branding objectives.

The above is much more of an art than a science. As the subscriber has already had a positive impression by signing up, what remains is really the furtherance of two goals; 1) Following up on the information that led them to sign in the first place on the opt-in page, 2) building a deeper relationship which extends more than the first sale/conversion. Below is a typical follow-up sequence:

a) 1st Day: The big welcome message. Make a personal introduction and give some tips to ensure realism and endear subscribers. This has to pertain to the content alluded to by the initial opt-in page.

b) 2nd Day: More information and educational material, aimed at expounding an adding meat to the recommendation first introduced in the opt-in.

c) 3rd Day: Yet more free information and material, this time with free resources, plr or e-book. However, one should always find a way of directing subscribers to the solution webpage.

d) 4th Day: Maybe with good planning, this will be a great time to bring in a pre-created product which can serve as a bonus or unique opportunity. As the subscriber has been receiving freebies since the first sign-up, the tendency for him/her to even look at this would be alot higher. This product ideally compliments the former and is being sold not much more than the previous.

e) 5th Day: Additional insight into the lead product; this time maybe creating a poll/vote to ensure subscriber feed-back; covering both the negatives (one would always try to reply and turn this around) and positives of the product.

f) 6th-9th Day: Break time! Subscribers have been receiving emails for 5 straight days now....it is time to disengage for a while to retain exclusivity and non-pestilence.

g) 10th Day: Time for the back-end up-sell. Now the time has come for subscribers to be led to ones personal website/blog. This is not the same as the opt-in or sales letter but rather are sites which one updates and promotes regularly. The latter would normally be content rich and serve as a retainer landing page/s. This could lead as a preparation for subscribers for the second/back-end affiliate offer. Since subscribers have already gone through the above, they are familiar with ones approach and brand and hence will be much more receptive.

In conclusion, one has to think strategically when engaging the list with the apparent/actual knowledge on the products one is promoting. The balance of the two objectives of sales and trust must always be kept in mind.

by: TKong

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