The Number One Problem With Web Sites - Lack of Calls To Action

I have seen great website designs

I have seen great website designs. I have seen the most creative sites with flashy animations and great catch phrases and then I am ready to buy or give them my information so we can discuss moving forward with their service. Then, there's a huge problem.. I can't find a link to contact them, a phone number, or a button to buy. So, after the initial buying impulse wears off, I leave the site.He or she has no idea what to do next.They could click on the "About Us" page to learn more about your company. They could visit your blog and see the latest news and opinions from you. They could look at your portfolio or list of services. The web site design looks great and has some great catch phrases, but the marketing message is getting lost and the visitors don't know what to do next. Now what?The problem: no call to action. You led your customer to the water, but you did not tell him to drink. No matter how much you lead a customer, you have to make it very clear to them what they need to do next.The following is a list of things you can do on your web site immediately to improve the conversion rate on your web site:Make it simple. If you want the business, tell them to give you their contact information or tell them with a graphic to buy your service.Make it valuable. Offer a free gift or consultation just for contacting you.Make it clear. At the end of every page content, you should include a simple statement.. Call Us Today For More Information - 555-1212. This tells people they can call you immediately for more information. Calls to action are one of the most important aspects of marketing and really need to be incorporated on every single page of your web site, not just the contact page.Companies overlook the most obvious calls to action which is the phone number. For whatever reason, web designers started created web sites with a phone number only listed on the contact page with a link at the bottom of the web site in extremely small font type. Some corporate web sites don't even list their phone number at all. The fact that multi million dollar corporations spend hundreds of thousands of dollars to redesign a web site and then hide the very things that will increase leads and sales is mind numbing.Statistics show that people read web sites from top to bottom left to right. The best place to put a call to action? The top left of your web site. Very few companies put their phone number in the most effective place on the web site.. the top left. If it's not there, the next best place is the top right. Your phone number should be on every page of your web site listed very visibly.One of the most common features of a web site is a contact form. This also happens to be one of the main standard calls to action. On the contact page of every web site, there should be a form people can fill out to get more information about your product or service. In our experience, companies that have a form located on the homepage see a lot of response from that page as well as the contact page.Without the call to action, your customer is lost, and so is your sale. You need to find a professional web design company to discuss your corporate web design and ensure that your customer will know what to do when they visit your site.

The Number One Problem With Web Sites - Lack of Calls To Action

By: David

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