The Origins, History And Future Of Logo Design

We hear so much about the brands, logos and their significance in the modern world

. Everyday we see numerous brand identities with their creative logo designs. But have we ever wonderedfrom where did logos actually evolve? Let us take a brief account of the journey of logos from the ancient times to the modern era.

Genesis by Greeks:

Although there is no defintive account of logo design, but the term logo is derivative of the Greek Term lgos meaning word. A similar term used nowadays is logotype meaning type of several letters cast in one piece. The ancinet times saw logo used as a cipher by Greeks to communicate secret messages of their kings and rulers. Many early Greek and Roman coins portray the monograms (or logos as we say today) of rulers.

Merchant Trademarks:

Then came the thirteenth century, the age of trading. The monograms had developed into trademarks for merchants. The earliest traces of logo design comprise of trademarks for farmers, goldsmiths, paper makers, and other merchants. No doubt the roots of branding go back to the agrarian age. Farmers used hot iron stamps to decipher their cattle from one another. By the 17th century, every merchant and trader had a trademark or name stamp of his

own.

Industrial Revolution:

The biggest contributor to the development of logo design was the 18th centruy shift from agrarian to industrial. The focus started shifting from agricultural to industrial products. With the advent of photography and lithography, the trademarks started gaining much finer quality. Innovators in the visual arts and lithographic processsuch as French printing firm Rouchon(1840s), Joseph Morse of New York( 1850s), Englands Frederick Walker(1870s)developed an illustrative style that went beyond tonal, representational art to figurative imagery with sections of bright, flat colors.

Earliest Corporate Logos:

One of the first famous logos to have ever been developed for a multinational was the Prudential Insurances The Rock of Gibraltar logo in the 1890s. Another well remebered corporate identity is the old Nipper trademark of RCA in 1910 (Dog Nipper sitting in front of a phonograph with the slogan His maters voice). The present age of logo design began in the 1950s. The Chase Logo, designed in 1960 by Chermayeff & Geismar is considered as the benchmark for contemporary graphic design in the United States. The Chase logo with its paradigmatic design was the first abstract logo of the modern era.

Future of Logo design:

Where is logo design heading for? Which so much of logo design trends we have seen in the recent decade or so, it is most certain that the future of logo deisgn is bright and prospective. Surely, there will be logo design trend predictions in 2010 as well.

by: Charlie John

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