The Outliers Strategy For Sales Success
Have you ever wondered what makes high achievers different from regular people
? There is a man who lives in northern Missouri in a slightly dilapidated house and has an IQ of as high as 195! That's 45 points above the IQ of Einstein! So, what is holding back this one-in-a-million mind? Why isn't he challenging Stephen Hawking for the title of the world's most intelligent mind? Malcolm Gladwell tries to find answers to such questions in his latest book 'The Outliers Strategy for Success.' Gladwell puts forward an interesting hypothesis - individual success is not related to IQ levels or what subjects we have studied in school. The theory put forward by Gladwell can easily be applied to sales. Using the Outliers Strategy for Sales Success
Here are some principles that the Outliers Strategy promotes:
The 10,000 Hour Rule: Gladwell says in his book that success requires dedicated practice. Around 10,000 hours of training and practice is typically required for great success. This is true for sales. Professional training can help gain confidence and can significantly enhance a salesperson's performance and outcome. Practice with feedback from a professional sales training institute will definitely boost sales figures of a company. Thus, companies should provide significant opportunities to its people to develop the required skills and knowledge and equip them with the ability to adapt themselves to changing trends. Legacy: Gladwell emphasizes the role that culture plays in the success of an individual. The book says that "cultural legacies are powerful forces. They have deep roots and long lives." An organization can try to build the culture of continued learning and can exhibit its focus on this by sending its sales people for professional training. Diversity: Gladwell gives the example of The Beatles in his book, saying that the success of this band can in part be attributed to their years of playing at clubs in Hamburg, Germany. The band played a great variety of styles, which helped them to be flexible and creative. It also fostered experimenting.With sales, too, these attributes are highly valued. Sales people need to adjust to their clients' different backgrounds, social status, preferences and needs. A good sales person studies diverse clients and listens to them to understand their personalities and thoughts and then adapts the sales techniques accordingly. What to Take From the Philosophy of an Outlier
Nothing can stop you from being in the league of the world's top 10% salespersons. The choice between mediocrity and greatness can be made, although the transition may need focus, training and practice.
The Outliers Strategy For Sales Success
By: melvillejackson
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