The Overall Situation Of The Appliance Industry Is Still Not Optimistic

After two years of rapid growth, the growth rate of the household appliances industry is slowing

. This trend is reflected in the quarterly earnings of the appliance business published recently, especially in the white appliance sector. The growth of the net profit appeared a sharp decline. The profit growth of the black appliance industry for the first time over the past few years exceeded the white appliance industry. The appliance industry's overall situation is still not optimistic.

Sony's TV business has lost for eight consecutive years. Panasonic's loss in TV business leads to the loss in fiscal year 2012 will reach $ 3.95 billion. So it closed or planed to sell a number of panel factories.

The huge loss of the Japanese TV giants led to its global retreat, giving the opportunity to domestic color TV enterprises. The analysts of the industry said that with the channel and the price advantage in the domestic market, as well as the rapid force in LED, 3D and other high-end products, the data show that domestic color TV's market share has reached 70%.

From the point of view of the current third-quarter earnings, TCL Multimedia from the January to September achieved a sales revenue of 18.738 billion yuan, an increase of 12.15% compared with the same period of the last year. The net profit was 339 million yuan. It had a huge loss of 868 million yuan in the last year.

The analysts of the industry said that he sales LED backlight LCD TV is outstanding. In September the sales in the Chinese market accounted for 50%. In the first three quarters, the sales of LED backlight LCD TV were 2.709 million units. Hisense Electric's net profit in the third quarter reached 367 million yuan. In the first three quarters, the revenue is 16.464 billion yuan and the net profit is 886 million yuan, an increase of 7.3% and 93.7%.

The Skyworth's overall performance is better than the last year. The sales of TV are 4.371 million sets, an increase of 20% compared to the last year. Changhong had strong sales in the third quarter. It is expected that in the first three quarters of this year, the net profit is 270 million yuan, representing an increase of about 188% to 220%.

However, the analysts of the industry said that the domestic TV business's substantial growth in third quarter is based on last year's dismal performance. The overall stressful situation is not optimistic.

by: Amanda Xia

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