The Past, Present And Future Of Classified Ads In India

The history of classified ads dates back to the origin of newspapers

. Hickeys Bengal Gazette, introduced in 1780 in Kolkata is believed to be the first newspaper of India. After that there was no looking back and a lot of newspapers and magazines preceded on to further spread the scope of print media, communication and of course advertising. The Journey of Classified AdsClassified ads have been an important part of the print media for many years. However, they have now made a big shift to the online world and at present there are many successful portals for free classified ads in India. Literacy rate and number of the Internet users in growing in the country every year and this is the main cause of increasing popularity of the web-based adverts.Today, a lot of people across the country prefer to post free classified ads India on the web rather than paying for the space in newspapers. The short online adverts are also very popular among the online marketers due to their free availability and vast reach.The Present TrendsIt is the era of e-communication, online shopping, social networking, web-based communities and cloud campuses. In other words, the world has immensely revolved and huddled into a global village. So like all other web-based activities, the online classified ads in India also have a great scope.With plenty of classified portals in the country, masses across the nation are utilizing this facility to gain a better online presence for growing their businesses, selling used products, listing their services, creating communities, grabbing good deals, putting up real estate advertisements and a lot of other things.The free classified sites have different categories for providing individual space for various items of different nature. This segregation helps the sellers to post their ads while simplifying the desired search for the users looking for some product, service or used item.Some TipsThe online classified ads in India must be framed well in order to achieve the desired results. Anyone interested in putting up a good classified must remember the basic rules that include:Choosing spam-ridden websites.Read the Terms and Conditions of each site you select for posting the ads.Write crisp, catchy and clear content.Summarize your product/services best points in an effective manner.Always add a good image with the content.Provide your complete contact details.Update your ad frequently.What the Future HoldsFree classified ads are the first choice of the web marketers, real estate agents, households and general web users. These small ads are there to stay in spotlight for years. The Internet boom in the country has brought about many changes but this is just a beginning.We are yet to see much technological advancement and the classified ads portals are expected to grow in size and quality as well. We have already witnessed the shift in focus of classified advertising from newspapers to the Internet. Now, we can look forward to wider, better and smarter ad portals for all that we need to put up on the World Wide Web.

by: Vishal Arora

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