The Perfect Presentation

Reaching customers has been the most challenging factor of running a business

. One has to value customers. They are the main source of earnings for most businesses. Because each business wants to make money, customers must be valued; from general inquiries up to support demanded. One of the biggest market in the world is the internet. With its advanced technology, businesses can now reach every nation to market its product. It requires time and best effort to create a website to market products; it requires perfect design to attract customers and make them return to it. Webinars offer businesses a solution for reaching their customers all over the world. Webinars allow you to tell your customers directly how great your product is, and why they need it. Giving one sixty minute webinar a week can generate direct sales for your product, and loyal customers that will come back to you over and over again. The key to a successful webinar is preparing your presentation. Your presentation should consist of Power Point slides, or live screen demos. Power Point slides lets your audience read your points as well as hear what you have to say. Live screen shots let them see a demonstration, but they require a faster internet connection. There will be a slight delay between what you do on your screen and what your audience sees. Keep in mind the speed of your internet will effect the appearance your customer sees. Giving people a look at what you are saying keeps them involved, and helps them to understand.

Your presentation should be a maximum of 60 minutes, with 45 50 minutes of that being quality content. Your content should be informational, and logical, helping people understand the topic you are discussing. Be short, be sharp, and get right to the point. Too much rambling will lose your audience's attention. Directing your audience to what you have to offer, the final 10 minutes of your presentation should be a closing. Appeal to your customer's emotions in your closing. People make purchases based on emotions, so this is your time to show them how your product can make a difference in their lives. Structure your presentation in points of 3, 5, or 7. Keeping it simple with 3, 5, or 7 steps helps people understand what you are trying to say. You should have an introduction, a middle, and a close. The contents will be discussed on the introduction. The middle will teach them about your topic, and your closing will tell them what you've taught them, and give them a call to action. The call to action is the most important part of this process. Telling them to follow your link and sign up with your site to purchase your product lets them know what to do, where they go to do it, and how and what to do there. Without this step, people will not purchase.

Finally, make sure the content of your presentation matches your closing. Your closing should be directing them towards something that applies to what you've been talking about. Putting together a well thought out presentation for your webinar can help people respect your knowledge, and trust you to make recommendations to them. Customers are willing to buy from them when people trust someone. Webinars can increase your sales, and your overall income, if you take the time to make sure your presentation speaks to your customer.

by: Steven Essa

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