The Pitfalls Of Poor Navigation On Websites

. It is after all, the catalyst that binds together all the diverse elements of a website, in a homogeneous manner. A severe time crunch or lack of relevant resources, are the most common reasons behind this failure. Yet, successful webdesign does take into consideration, the basic aspects of information architecture. It is a crucial step in helping people to access the information they are searching for, in a sequential, easy-to-understand manner. Yet, this aspect is often ignored, until it is brought to notice that the website is not fulfilling its motive of drawing traffic and improving sales, as the case may be.

Structurally challenged:

An apparent lack of structure is one of the biggest mistakes that can ever happen with a website. While users may still be able to find some of the information that they are seeking through random efforts or via promotional links, it still isnt enough. If a visitor fails to get the information that they are seeking, they might switch loyalties to the competition, thereby causing a loss in both, current as well as future revenues. Mail-order servicing sites and sites related to current news are common examples of this kind of an error.

Location dysfunction:

If you were to go skydiving over Dubai, and were to land in Qatar, how would you feel? Its a similar experience a visitor undergoes when the synchronization between the search function of a website is disconnected from the actual site layout. But getting this right would only work wonders when the user themselves are informed of their current location on the site.

Dangers of multiple-choices:

In the real world, for example, at a supermarket, liquid hand wash would only be found a single section like personal hygiene. However, in the webosphere, the same liquid hand wash could feature in the personal hygiene and the house-hold supplies section simultaneously. While this can be used as a driver for increasing sales, it could also lead to confusion amongst visitors. A good way to get around such situations is to have a clear-cut sectional search function. Wherein, a search for liquid hand wash would show up both these locations, thereby reducing the confusion.

At Cosmos Star Consultants, we pride ourselves in being a leading web design company in Dubai. With a well staffed team consists of talented designers who can do justice to your website and give it the treatment that it deserves, we are a natural choice for those looking for a quality webdesign Services provider in the UAE.

To discuss a fresh new approach to your website design needs, do get in touch with us at: http://www.cosmosstarconsultants.com

by: simon dcruz

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