The Potential Rewards Of A Professionally Written Press Release For Your Internet Site by:Justin Arnold

If you're thinking about using an article writing service to write search engine optimized web articles for publication to article directories

, have you considered other ways in which you might promote your online business? Publishing well composed articles to article directories will really help improve your search engine ranking, but keyword optimized articles can achieve a great deal more if you stop to consider some of the other methods open to you.

One of the first strategies you ought to think about is publishing press releases. A lot of article writing services are able to write optimized press releases for submission to press release sites, and in most instances the costs are almost the same. A significant number of press release sites syndicate the news stories, which means that your content will often become widespread very quickly across a high quantity of news syndication sites and web based news websites. This means that publishing your press release to a large number of sites isn't something you have to worry about doing yourself. Choose no more than six PR sites, and allow them continue the work for you.

In many ways press releases can provide a great number of advantages when compared to SEO articles or optimized online content, because they are frequently syndicated much more rapidly and widely, and permit you to embed a larger quantity of links. It's not unusual to find out that you can embed at least four hyperlinks sending people to various areas within your website. Of course, it will be necessary to make sure that your press release is put together in such a way that the insertion of links makes sense, and motivates readers to click in order to find out more.

An article writing service that produces expertly written press releases will be able to develop it appropriately. Creating a press release is not the same as creating an article - the linguistics, tone and purpose are all quite different. To begin with, the press release has to have a specific focus or aim. Whilst a successful article or website page can cover a area in an educational way, a press release is more akin a sales page, advertising the business, its services or its products, and including enough information to get the interest of people, but withholding on some points to encourage them into clicking to learn more.

Another important point to consider is that a good press release must have a point. Nobody releases a press statement unless they have something newsworthy to say. If you're attempting to sell a specific product or promote a service, there's no point just talking about how successful the organisation is as well as how marvellous the goods are - that's not news, it's only an advert and is not likely to have very much effect. However, if you can connect the advantages of your goods to a recent news item then this may be successful. As an example, if your goods are much more economical, then this may tie in with recent economic problems; if your organisation is carbon neutral or simply very environmentally conscious, then it might be possible to tie in this to recent environmental issues.

By making certain a good press release has a point, is written in an exciting but business-like way, and includes suitable links, then as long as it is posted to the best PR sites, you may well discover that it has a significant amount of success. However, news items have a fleeting period of relevance, and so submitting a press release at periodic intervals will be an advantage. Find an effective article writing service which knows how to put together a successful press release and you'll discover your income match your website's heightened web position.

About the author

Justin Arnold is a full-time freelance writer and SEO expert. For information on his article writing and SEO services please visit or for more information on other writing services available visit http://www.themightierpen.co.uk.

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