The term "Attraction Marketing" has been coined by Mike Dillard, who is a global leader in MLM.
Mike had failed in MLM like most people, this led him to carrying out research on successful MLM people.
He wanted to find out what made people successful in MLM. He wanted to know why some people were able to sponsor 100's of new distributors while others struggled to sponsor a single distributor.
Mike figured out that the Top MLM people positioned themselves as leaders. They acted like successful MLM entrepreneurs with thousands of distributors in their downlines. They acted like leaders before they even sponsored a single person in to their MLM program.
Mike came up with the "Attraction Marketing" formula. This is where you position yourself as a top leader (Alpha Male). Others flock to join your MLM program, they want you as their upline sponsor. This is because people always follow strong leaders. This is just human nature, leader are there to lead others.
In MLM you want to position yourself as a leader and not as a follower. The leaders are the ones with the massive downlines and incomes.
Attraction Marketing is nothing more than a change in your state of mind and how you carry yourself. You change your beliefs about yourself, you see yourself as a strong leader.
You go about your daily MLM tasks as a leader. You know that you are already successful and people will flock to join your MLM program.
MLM is really about leadership, the person that is able to lead a group and build a large MLM network is going to earn the largest incomes.
It is important to learn Attraction Marketing, as you can only earn in MLM according to your power of attraction as a leader.
Once you become a top MLM leader, people will contact you to join your MLM opportunity. You will not have to ask them to join, they will track you down.