The Power Of Email Marketing
Email has become one of the most prominent marketing channels
. However, marketers still ignore the basic email marketing etiquettes. The result is spam complaints and black listing. Given below are four 'you dare not miss this' email marketing practices.
Your email list has life, please handle it with care. Considering it as a spreadsheet with thousands of names is bad. Remember if you see them just as names and keep sending emails, your email recipient will see you as a spammer.
Just because you have their names you don't have the right to send emails to them. How will you feel when someone capture your email address through some means and start blasting emails to you. The very success of email marketing depends upon permission. Intruding someone's inbox and expecting them to buy is hope in disguise. Send permission email to all the contacts in the email list to subscribe for your email newsletters.
Make it easy. You cannot force people to stick to you if they don't want to. Hiding the 'unsubscribe' link in email clutter is a wrong habit. Keep a prominent, simple one-click 'unsubcribe' button and place it at the top/bottom right corner of your email.
Let them go if they want to. Respect their choice to 'opt-out' and immediately suppress their names from the email list. Sending emails to people who have unsubscribed is a big mistake in this social network fever.
Show them that you care. Your email marketing tricks will never work for long. At the end, the company who understands and cares for their clients and prospects will win the email marketing race.
The power of email marketing
Email marketing can be a great tool of communication for business from Dental clinic to a florist store, hotel, retail stores, etc. It is one of the easiest tools and your staff doesn't need much training to learn it. However, you have to understand how best you can use email marketing for your business.
Collect email addresses of your prospects through seminars, workshops, etc., and create your own email list of prospects. Caution: Just because they have given the email addresses doesn't mean you have the permission to send emails. Make sure you send a 'Welcome mail' with a subscribe and unsubscribe link. Tell them what are the benefits of getting contacted through email. This will generate interest and willingness in them. Let them decide. If they want to unsubscribe let them go. If they subscribe read below.
Ensure your initial emails mention:
When and how you got their email id
When can they expect your emails , every 15 days, monthly, etc
On what topic(s) will the content of the email be
Request them to add your email id to their address book so that your emails will not go to the spam box
'Unsubscribe/sign out' link
If you believe in multi-channel marketing, don't forget to ask their preferred channel. People who like direct mail won't respond to your emails and vice versa.
Keep in mind, email marketing executed properly can reinforce your relationship with your customers and improve your customer service.
by: Mac Roseberg
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