The Power Of Landing Pages: Transforming Traffic Into Gold

Be it your home page, or contact, or your blogs

, it has the potential to catch online traffic. You must not misconceive that all your audiences are coming automatically from the home else you might be losing a pretty good percentage of traffic.

When it comes to web sites, every page can be the landing page. The problem is how to optimize and let each page direct the reader to go where the important things can be found. There is such a thing called high bounce rate, when traffic pass only to hop to another site some seconds later, and without reading any serious content. Of course you will not want to slave over optimizing your site only to find out afterwards that you have been drawing traffic only to be a very good bounce page to another site.

Furthermore, the following may help you to make every page good for landing:

1.KISS again (Keep It Simple, Stupid)

Everybody is going minimalist in this modern age, but why? Because it makes your audience focus on whats most important. The same principle applies to your online landing place. Make it simple so that the readers attention wont be divided into too many elements. Only put one component that will stand out and use it to lure your viewer to click on where you want him to go. But before he did, make sure that he understands what the site is about in a glance.

Alright, simply put, dont clog your site.

2.Use visuals

A picture is very powerful for it imprints on the memory longer than the content actually does. So rather than bombarding the screen with words and awfully bright and flashing fonts, insert catchy images that are relevant to your business. Consider building the aesthetics of the landing page and again, dont clog. If you have so much to put, use an infographic rather than pasting sporadic elements across the screen.

3.Only put one call to action button

And the call to action button must get the attention of the reader. Enlarge it if you may, only keep it simple and avoid using very fancy fonts. If you are to compel an audience to go to one of your pages, the button should be clean and simple. Never use a hue outside the palette of the site. Never use flashy effects like online boguses do. Designing it conservatively will make people trust you more.

4.Format and layout

Nothing is more important than striking the good impression in the first visit. The format will tell a lot about the personality of your company or organization, so layout your work with minimal special effects. Choose your colors carefully because there is some certain psychology in them. For instance, you can use blue if you are to project a high level of professionalism and trustworthiness.

Lastly, after doing the revamps in your home page, you must do the same thing with the others. Nobody can tell where a good client will come from. Landing pages should be fashioned in such a way that it accommodates instantly the questions of your visitors, regardless if its the home or not.

by: Phoebe Martines

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