The Power Of One (thing At A Time) In Email Marketing
So, you now have a website and you are building your opt in email list
, and you stay with it for a few months. You are sending out weekly emails asking them to buy your recommended product or service because its such a wonderful value. . . but there are no sales.
You doggedly keep it up for a few more months, building your opt in email list a bit more and sending out the weekly emails asking them to buy from you and . . . nothing!
Now, frustration is setting in, because you've read all the articles, haven"t you? You are building the list aren"t you? Isn"t this what you have been told to do? You have seen all the success stories and other people are making fortunes, right out of the box, or so you have been led to believe. You are now at a crossroads; throw up your hands in despair and toss in the towel, or continue to pursue what now appears to be a waste of time and money. Questions abound; is it the product? Is it the pricing? Is it the list? Is it the language in your emails? If other people are making money from their list, why can't you?
Now is not the time to despair; believe it or not, you now have a lot of information that you can use to your advantage. You just have to start asking the right questions; one at a time. A common mistake many of us make is that we jump in with not enough fore thought, and we try to do too much too soon. Suppose you are passionate about golf and are selling golf balls and some golf related items. Just because you emailed people from your opt in email list does not mean that they are going to buy straight away, or ever.
For those who have started an opt-in list that isn"t working, you can rejuvenate your failed venture. Here are three fast and easy ways to build a profit making opt-in list, but this is where the Power of One comes in. Take one question or issue at a time. If you think this will take too long, consider how much time and energy you have lost doing it the other way.
First, evaluate your product(s). Do you really have a niche or are you hoping you do? If your site is selling golf balls and other golf items, hang out in a couple of golf forums and start answering questions about golf balls. Find out what people want, and what they are buying. Then you will know exactly who to target, and who you want on your opt in email list. You may know or learn that certain golf balls work better with certain types of clubs. Answer questions and provide advice and recommendations. You may find a reason to modify your product offerings.
Second, now that you have a better feel for your market and know what people are looking for, start developing a relationship with potential buyers by offering something for FREE or by sending a monthly newsletter with useful information. This will improve your opt inn list dramatically. You may also consider providing your subscribers with promotional material that they could actually use and spread around.
Third, make friends with other opt-in list owners; this can be very beneficial especially if you know someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you on the internet to use, there is nothing like getting a first hand account from someone you trust. And you may be able to do some ad swapping to make it even more profitable.
Now, suppose you get that one sale, or a few sales, you have been looking for. If you have made one sale, you can make more. Every business starts with one sale, and builds from there. Repeat the process of evaluating your offerings, establishing relationships with potential customers by providing something of value, and learning from your experiences as well as that of others.
By being methodical and improving your business one piece at a time, sales will increase. Then, the question is how far do you go?
by: Tony Gallardo
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