The Power Of Promotional Products
Author: Gen Wright
Author: Gen Wright
In today's market, it is important for a company to stand out and be noticed. One of the most effective and proven ways for a company to attract customers and increase sales is the use of free promotional products. When potential customers are using your free product with your company's name and logo embedded on it, they remember how they received the product in the first place. Every time a person drinks coffee from one of your mugs, he or she is reminded of your company. Why are promotional products so powerful and effective? They are tangible items that a potential customer can use every day. That means that potential buyers are being exposed to your company name on a regular basis. Promotional items can be targeted to a very specific audience. This makes them highly cost effective. These are people who are your best prospect for increased sales.Promotional products are inexpensive and can result in a remarkable pay-off. Take a simple refrigerator magnet, for example. An establishment that wishes to increase its delivery business can definitely benefit from such a simple item. Every time a person opens the refrigerator, the magnet, displaying the name and phone number of the company that distributed it, acts as a silent sales tool. When the person wants to order a delivery, it is handy and most likely; it will be used time and time again merely because it is conveniently visible. That's a powerful sales tool.Promotional products generate good will. The recipient of the item thinks of your company in a favorable light as he or she is using your gift. If the item is used frequently, that means recurring good will toward your company on a regular basis.Promotional items are the perfect complement to other marketing strategies. A company that is heavily promoting a new cereal with print and television ads can effectively use a promotional box of the cereal to create immediate interest and sales potential.Studies have shown that a promotional products used in a direct mail campaign can increase sales by fifty percent. Another study revealed that thirty percent of people who received a promotional item recalled the name of the company six months later. Over fifty-two percent of people who had promotional merchandise on their desk purchased from that company.Promotional products are one of the most powerful sales tools available. Can your company afford not to use them? To find a distributor of promotional products in the UK try visiting the bpma sourcing site. All British promotional merchandise Association members must supply trade references and a suitable financial history before they can join. During their membership, they must adhere to a strict code of conduct ensuring that their practices are legal, decent and honest. About the Author:
To find a distributor of
promotional products in the UK try visiting the bpma sourcing site. All British promotional merchandise Association members must supply trade references and a suitable financial history before they can join. During their membership, they must adhere to a strict code of conduct ensuring that their practices are legal, decent and honest.
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