The Power Of The Nofollow Tag

SEO, or search engine optimization, is considered as one of the most successful form of internet marketing techniques used by webmasters

. However, like other forms of internet marketing, SEO is also known for its malicious methods. Similar to email marketing, spamming has been one of the many problems involving the use of SEO. This is method is known as "Spamdexing". Spamdexing involves a number of methods, such as repeating unrelated phrases, to manipulate the relevancy or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system.

To counter spamdexing, search engines have used several ways to reduce the effect of spamdexing. One way that Google used is the "nofollow" tag. nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index. According to SEO Philippines consultants, it is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring.

Concept

The concept for the specification of the attribute value nofollow was designed by Googles head of webspam team Matt Cutts and Jason Shellen from Blogger.com in 2005. The nofollow HTML attribute was originally designed to stop comment spam on blogs. Blog readers and bloggers were well aware of the immense problem. Just like any other type of spam affects its community, comment spam affected the entire blogging community, so in early 2005 Googles Matt Cutts and Bloggers Jason Shellen designed the attribute to address the problem and the nofollow attribute was born. However, According to SEO Philippines consultants, the nofollow tag is only capable of rendering a link ineffective for Google, blogs and websites are still vulnerable to automated spamming softwares.

Interpretation of the nofollow tag by other Search Engines

Google have stated that engine takes "nofollow" literally and does not "follow" the link at all. However, studies have revealed that Google does "follow", but does not index the linked-to page, unless it was in Google's index already for other reasons.

According to SEO Philippines consultants, Yahoo! does follow the tag, but excludes it from their ranking calculation. Bing respects "nofollow" as regards not counting the link in their ranking, but it is not proven whether or not Bing follows the link. Ask.com, however, ignores the attribute altogether.

by: Margarette Mcbride

POST COMMENT

How Link Building Can Link You To Imminent Online Success indian seo guru | seo guru india | indian seo guru in india | best seo guru india | expert seo guru india Are you familiar with SEO technicalities? Role Of Link Building In Search Engine Promotion seo expert delhi | seo expert mumbai | seo guru india | seo guru delhi | seo experts in india Some Points In Looking For Keywords Seo Your Blog For Better Ranking Seo Optimization An Advanced And Promotional Tool For The Website Seo Consultancy Must To Promote Business Online Outsource Seo Services For Better Work Management Time Tracking And Billing For An Seo Expert How To Choose The Right Keyword What The Best Seo Company In Your Area Can Do For You