The Power of Article Marketing

The Power of Article Marketing for Your Online Marketing Success

Online marketing is all about matching people up with the products they need or want, and successful online marketers use a variety of techniques to entice visitors to their web sites. One of the most effective ways to do this is to take advantage of the power of article marketing.

Article marketing is powerful for a number of reasons. First of all (and most importantly) it works. It is a terrific way to draw buyers to your site so they can click on the buy link for your wonderful products. Further, article marketing is inexpensive and anyone can do it. All you need is access to a computer where you can generate multiple articles on any topic and post them in article directories for free. Your articles are then viewed by individuals looking for specific kinds of information as well as by editors of ezines and newsletters of all kinds seeking content. Think of the sales you will get when your article is selected to be published in an ezine with thousands of subscribers!

What are the secrets to effective article marketing? To start it helps when your article shows up on the first page when someone does a web search on your topic. This means you must use good quality keywords that also don't have a lot of competition. For example, if you go to Google and type in "heart health" you get over 3 million resultsobviously a topic a lot of people are interested in. (Putting quotes around the phrase means Google will let you know the number of inquiries using those exact words.) "Herbal remedies for heart health" drops the number to just over 8,000 which is a lot less but still quite a bit of competition. On the other hand if you ask "Do omega 3 supplements lower cholesterol" you get only 8 results. If heart disease is something you want to write about, that would be a good key word to use because you have virtually no competition so there is a good chance your article will appear on the first page where it will be seen.

There is one caution. Article directories frown on submissions that are packed with keywords. It is best to pick the best ones and use them sparingly. At the same time, an effective article must offer interesting and relevant material that makes your readers want to seek further information. To do this well you must aim your article at a narrowly defined group of people: Men over 40, women executives, pregnant women, teens. If you try to appeal to too many people at once, your article is necessarily very general and you will lose them all. Better to write lots and lots of articles instead, one for each group to which you want to appeal.

The article directory will allow you to have aresource box at the end. Here you ask your readers to click for more information available at your website using the handy links you provide. When you write lots of good articles with relevant content for your target groups expect plenty of visitors and lots of sales.

The Power of Article Marketing

By: Celeste

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