There are a variety of websites, such as DonorDrive
, that help create widgets and in addition to a non-profit creating its own widget, there are also 3rd party widgets designed to make the campaign more efficient. Paypal, for example, offers one that fundraisers can paste onto their page for efficient and secure online payment. Supporters can use the widget to make donations or copy it onto their own page to be viewed by their extended network.
Other examples of services similar to the Paypal widget are sites designed specifically to cater to non-profit fundraising, such as ChipIn and FirstGiving, which include widgets as part of their service. Widgetbox provides a list of sites that offer widgets and other tools for fundraising on the web. These services can go miles toward meeting fundraising goals as they remove layers of doubt and inconvenience to donating money online.