Unwilling consumers will always remain the bane of lead generation
. The trick to steer clear of them is to make interested in your brand before your call center agent calls them. You can do that through direct media marketing if you have the budget. Radio and TV ads are great ways to touch base with people. People also have greater recall values when there is an ad on air. Similarly, you can conduct online brand promotion and marketing. Make use of the social media networks like Facebook and Twitter. Your idea is to create a buzz and make sure people know about you.