Like many things we are more educated now and less like proverbial mushrooms' we even challenge Doctors now as to what they are giving us whereas twenty years ago you never said a word to your Doctor and just accepted his word with blind faith. I mean I can't imagine many signing up to fight in trench warfare after we have seen enough movies and war footage to know what it was really like, I'd love to see the advert that executives would have to make now, to try make WW1 something you should sign up for . However educated we are, we still work 48 weeks a year why? We still have 4 weeks holiday a year why? We still have to get a new bed or settee for Christmas why? Because the advertisers are subliminally telling you 'if your don't have it you are less!'