The Real Relief Of A Perfect Fit

Whether aged 14, 44 or 94, every woman needs bras that fit well

, feel comfortable and help zentai her feel fantastic. And yet, shopping for a bra can be a challenge, particularly for fuller-busted women, whose choices are often limited. It's a different story at U Fit In, however, where bras are available in cup sizes C to K, and body sizes 6 to 30. Whatever their age and bra size, women find a visit to U Fit In to be an enjoyable and successful experience. Working mainly by appointment to provide uninterrupted attention to each customer, co-owners Deborah Lewthwaite and Anna Stevenson have created a relaxed, welcoming atmosphere, where the emphasis is on respect, privacy and fun. With more than a touch of feminine luxury, the store features ornate mirrors, red velvet armchairs, a chandelier, flowers and a framed photo of Lewthwaite's grandmother, a corsetiere in the 1930s. "To put a woman at ease and find out exactly what she wants, we start with a consultation and chat about what she is looking for. Then, we take a measurement and bring the best bras for her to try on. We keep a record for each customer, so spider man costume that we have a good starting point for next time and so we can take orders over the telephone or by email." Purposely big, the fitting rooms have a curtained area where the woman can change in private, as well as seating for the friend, mother or daughter who often accompanies her. "The whole experience is enjoyable, so women leave happy and with a comfortable bra that fits correctly." A professional fitting is the key to comfort, Lewthwaite says. "People say that up to 90 per cent of women wear the wrong-sized bra, and we do find this to be true. Women often don't enjoy having bra fittings and just pick a size off the rack. It can also be hard to find the right combination of back and cup sizes in attractive styles. "Women with a fuller cup, for example, are often forced to compromise on their bra size, because their true size isn't carried in mainstream stores." One U Fit In customer, who thought she was a 20E, discovered she fits a 12J. Another wore a 12DD for years before finding that she was a 10G. "Women notice a huge difference when they're wearing the correct size. Weight is taken off their shoulders and neck, and unnecessary bulges disappear, so they experience far more comfort and a much nicer shape under their clothes." Written feedback from customers includes a comment from "Sue", who says, "I honestly didn't believe that bras could fit properly until I came here - it's literally changed my life". Meanwhile, a 14-year-old customer says, "I'm usually offered big, beige, grandma bras. Having a nice bra gives me confidence". Catering for needs across the age spectrum, U Fit In stocks a wide range of bras with soft or moulded cups, with or without underwire support, and in plain, neutral colours or funky or lacy styles. Its specialist brands include Freya, Fantasie, Ulla, Panache and Masquerade. With summer on the way, customers are also checking out the range of swimsuits and zentai bodysuit available at U Fit In. "Women with fuller cup sizes don't need to resort to wearing a bra under their swimsuits because these all have a built-in bra to give good support. Our zentai also offer good support, so women don't feel like they're going to fall out of them."

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