The Relevance of the Web in the Face of Apps
The Relevance of the Web in the Face of Apps
An August article in Wired Magazine suggested the web is dead in favor of the thousands of apps individuals use each day on tablet PCs, smartphones, and the like. The problem here is fairly clear. The web is far from dead given the overwhelming growth of functionality simple apps just can't provide.
The Wired article, titled "The Web is Dead. Long Live the Internet" spends quite a bit of time discussing exactly who is at fault for the rise of apps over the more traditional online model that's been with us for more than two decades, but the real problem here isn't who create the problem, but the premise itself. It's undeniably true that most of us use our WiFi and Bluetooth enabled devices to make the most of our time today, and while we may prefer something like the Google Calendar app to the site itself, the bottom line here is that the web continues to grow while the world of the app is becoming less and less stable every single day.
Take a moment to look at the problem from a statistical point of view. In a single day, more than one hundred thousand new domains are registered, and the bulk of those are destined to become valuable web content within just a matter of weeks. The number of new sites far outnumbers the number of new apps becoming available, and that alone is enough to help most realize the ongoing importance of the internet. While it is certainly changing to meet the needs of a new market, that's been the battle-cry of the web since its inception. What was once a point to point communication model fast evolved into email, forums, and a hub of information. Naturally online marketing entered the picture, and the model shifted again. As smartphones and other mobile devices have become an increasing part of society, the web continues to shift toward a model that better meets the needs of today's consumers.
Despite the shift, though, many things people have come to rely on are far from gone. Take forums, for instance. One of the earliest ways we communicated on the web, forums often still play a central role in the way people connect. From generalized consumer review forums to specialized topics like self-help, hobbyists, and even professionals connecting with one another in their industries, forums are more popular than ever. Because they can provide the targeted content users are looking for, and they're indexed by most major search engines, the need for this method of communication is still essential, even in light of Facebook and Twitter.
Even blogs remain an essential, and important, part of our online communication today. Not only do most people subscribe to more than one blog, but the traditional media sources look to this very simple form of communication as an essential reporting tool. More than a decade ago, the late veteran journalist Peter Jennings and his staff created and compiled an email newsletter to send to subscribers, discussing the top headlines of the day. These days, massive news outlets like the BBC and CNN rely on blogs, both internal and external, to communicate those same headlines. If there's an event occurring, there's a live blog to correspond with it, and thousands of other sites rely on that raw content to feed their own commentaries.
The case is only further made by ecommerce. While the technology was available in 1991, the security wasn't widely possible until 1994, and it took almost another 6 years for sales numbers to reflect the powerhouse ecommerce had truly become. Now an entire generation has grown up with the idea of clicking and purchasing items as opposed to leaving their homes for the same products. People handle their grocery shopping online, holiday sales numbers for online shopping only continue to increase, and today most brick and mortar outlets struggle to keep up with overhead costs while companies like Amazon dominate the markets.
While the web may continue to shift and change, the reality is that it won't be leaving in the near future, and SEO plays an important role in that equation. Users rely on SEO to find newer and better sites, blogs, and even forums for a variety of purposes. Whether they do so thanks to their mobile browsers or their iPads, it's the very notion that SEO can help users find new content while a static app is just that - something that may provide a bit of functionality but can't truly open the door to all the internet has to offer. As the web shifts, so too do practical SEO practices, but the market has been able to navigate those changes for almost two decades, and it will continue to do so, even in the face of what will become a shrinking world of apps.
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