The Right Stuff: Videos That Get Results

Question: What is the secret to creating promotional videos that get huge results

?

Answer: Not asking for too much from your viewer.

The video that gets big hits and the one that creates large activity might be two different videos and often is. If you operate the advertising arm of a company that is responsible for spreading the good feelings about your company across the globe, then you can afford to invest in advertising tools that are more promotional than sales oriented.

But, if you need results by next Friday, not by the end of the fiscal quarter, then the content of your video needs to be specific to a target market, and deliver to them stuff for which they are already looking.

The powerful video that delivers is the one that merely nudges the willing buyer into action, rather than attempting to drag all humans on the planet into the store to buy something before which they were not even looking.

Someone looking to buy a house usually has a short list of "gott'a-haves" in mind. They gott'a have the price, location and features that match their requirements. Therefore, you don't need to spend a lot of time in your real estate video talking about how solid your company is, how many realtors you have, or how many homes you sold last year. You need to show your potential buyers four homes in Chicago under $200k that have a back yard (good luck with that). This type of video will draw inquiries from folks who are looking for those types of homes.

If you are promoting your church instead of selling tangibles, then you need to share samples of sermons, and expose the friendly face of Pastor Chris. This type of video will find the folks who are looking for you.

These types of videos "Talk" to folks at that deep visceral level where people make strong decisions to take action. If you want the viewers of your videos to take action, then you need to hand them what they are looking for; not try to convince them that what you have is what they want.

So, unless you are handing out free money and Corvettes, research what the market wants and look around your inventory for those elements that will play well in your next video.

by: kathleenchester

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