The Rise Of Affordable Mobile Technology
Before liberalization, the telecom scene in India was run by state players
, who cared little about customer satisfaction. Telephone density in India was among the lowest in the developing world and the available technology was too obsolete to make a difference to the communication needs of millions. Transmission was patchy most of the times, making long distance calls difficult to say the least.
Bulk SMS in India has grown in leaps and bounds, ever since the liberalization of the economy brought forward several telecom giants to Indian shores. Post liberalization the mobile density increased due to the profusion of cheap mobile technology. The cheap mobile phone was everywhere, connecting millions of people with their loved ones. With time the mobile market matured and companies starting using this technology to advertise their products. This was also a great way to get opinions and feedbacks from the consumers. Marketers jumped at the opportunity to refine their product, using the services of a
Bulk SMS Provider to get their message across.
The services of a Bulk SMS Providers can be used to perform a wide range of activities that include the following-
Sending thousands of SMSs per minute
Creating personalized email IDs that can be used to send SMSs to a number of recipients.
Creation of web based accounts with over a million numbers and 5000 groups
Sending messages to groups
Automated message scheduling
In order to make the entire process more seamless, software companies provides
Bulk SMS Software that perform the following activities-
Sending bulk SMSs from GSM phones or Windows based mobile phones
Creating and sending Bulk SMSs to contacts, phonebooks or individually
Facilitating message transfer in a hassle-free manner without any need of technical knowhow.
Some software vendors also allow importing of contacts from excel sheet
Keeping a history of sent messages
The software also helps in sending alerts and notifications, seasons greetings, invitation, promotional campaigns, contacting employees etc
Bulk SMS providers help an individual to keep in touch with colleagues, informing them about important events like group meetings, staff meetings etc. Educational institutions can use this service to disseminate information about upcoming staff meetings, exam schedules etc. The students can also benefit as they would know in advance about changes in curriculum and exam schedules.
These services can be also be used in promotional activities wherein the company can use the Bulk SMS Service to leverage their product in the market. Many marketing techniques like Viral Marketing are based on Bulk SMS, depending on them to generate interest in their product.
Bulk SMS Service is a cost effective method of promoting a product, getting feedbacks and opinions about the product and services. It can be used to streamline systems and procedures, getting rid of costly and time consuming phone calls, gearing the company towards the challenges of the 21st century. The exponential growth witnessed in this field is a proof that companies have caught on to this trend in a big way.
by: Srinivas Sakhare
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