The Rise Of The Magento E-commerce Platform

Time was, e commerce simply meant having a website with a phone number on it

. Then came the first generation of electronic checkouts, which could be bolted onto a client website for direct payment online. Now Magento developers are working with sophisticated open source programs that allow total integration with the existing databases and processes of the client company plus content management that really works.

Modern Magento websites are also scalable, which means a small to medium sized business can start out with a Magento Go platform and end up, when its ready to expand its capabilities, with a Magento Enterprise or Magento Enterprise Premium package.

The idea behind all three versions (Magento developers working on smaller companies sites will use Magento Go as noted, whose power and flexibility are toned down to the kind of levels expected by a business turning over less than 1m in a given year.

The beauty of the Magento platform is its ability to reflect the brand and store of the client company. Magento developers can create a site that is absolutely customised. So when you use a developer to deliver a Magento site, you get the look and feel you want with the power of the Magento system behind it all.

Magento allows Magento developers to import your existing products from your company database no matter what kind of business you are in. that means you can sell clothing with colour and sizing options; digital equipment with technical specifications; and audible media in differing formats. Whatever you do, Magento means you can do it in tandem with the marketing and SEO functions that make it famous.

One of the key attributes of Magento is its ability to build SEO into the pages of your website. Your Magento developers can build web pages that optimise themselves as they go cutting down the amount of money you need to spend on extra optimisation services. Of course you still need to keep your SEO up to date and functioning but the inbuilt SEO awareness of the Magento platform means you have the right base from which to proceed.

For example, Magento allows you to control your meta information completely, customising tags, titles and descriptions with your targeted keywords. Every URL is also customisable for the same reason. And your Magento developers will also be able to use the software to quickly generate dynamic, attractive landing pages designed to promote specific products and services.

Magento has built in a range of functions for your customers too including customer comparison tools, the ability to create wish lists and review products, and the ability to recommend products to other users. So your site is interactive from the start.

Your Magento developers may also use the Magento Connect store to further customise the functionality of your Magento site, adding marketing and fulfilment tools as your business grows.

by: Albert Jakeman

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