The Role Of Keywords And Seo In A Website

Keywords and proper utilization of SEO (Search Engine Optimization) is necessary for the success of any website

. If you rank high in search engines such as Google and Yahoo, you have better chance in attracting visitors to your website. What is the use of creating a website if no one is visiting it, right?

Keyword research is one of the initial stages in your SEO strategy and planning. You need to find out what the customers are typing in to search for your product. Once you know the right keyword or key phrases, you then have to incorporate it in your contents, titles, URL, images and headings. Just make sure you do not over use it for the search engine spiders might mark your site as spam.

Before, meta tags in your HTML coding are the best place to input the keywords. However, that is not the case anymore. For web 2.0 sites, it is important to place the keywords in the URL, contents, titles, subtitles and tagging spaces. For blogs, the keywords should be strategically placed on the blog posts and the URL as well.

Some blog posts automatically get a number for its URL due to the program of the system you are using. SEO Orange County professionals suggest that, if you want the URL to be enriched, customize the URL yourself. For example, if you have www.yourblog.com/12345 as the URL of your blog post, delve into the system to make it www.yourblog.com/blog-title. This way, it will attract more visitors and search engine spiders would be able to better index it.

The best place to put your keywords when it comes to contents, according to SEO Orange County experts, is on the first sentence of the first paragraph. This way, when Google shows your link and a snippet of the article, the keyword is readily visible for the customers to see. Generally, if people see the keyword they typed on the search box displayed on the article, they will more likely to click on the link.

There are some issues regarding the appropriate keyword density to follow. Some SEO Orange County companies suggest as low as 3% while others do up to 10%. If you want to do it right, ignore the numbers. If the article is easily readable and if the search engine bots wont mistake your website as a spam, then you know you have the right amount of keywords.

by: Dianne White

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