The Role Of Smart Enabler : Supply-side Case Studies

This is the third in a series of reports examining the potential and risk of the smart enabler role

. In our first and second reports, The role of smart enabler: positioning for growth in the open mobile market and The role of smart enabler: the framework unwrapped, we created a smart enabler framework and examined the enablers which are being developed. In this report we provide an overview of the vendors providing solutions in the smart enabler market.

Table of Contents

Executive summary

In a nutshell

Key messages

The smart enabler role is complex

There are significant risks for specialist players

Larger diversified players: lower risks, leverage existing assets

Operators are not the only smart enablers in town

Beware the hype

Smart enabler vendors: overview

Case studies

Vendor positioning

Aepona: universal service platform

Player evaluation

Company credentials

Company strategy

The platform is at the heart of its strategy

Expanding platform capabilities

Partners: building momentum with application developers

Operator customers

Business models

Amdocs Interactive app store

Player evaluation

Company credentials

Application store strategy

GetJar

Player evaluation

Company credentials

Company strategy

The GetJar ecosystem

A scalable model

The business model

mBlox: aggregator for the new model

Player evaluation

Company credentials

Company strategy

mBlox solutions

Future services: preparing the way

Ericsson IPX: multimedia brokering

Player evaluation

Company credentials

Company strategy

Ericsson IPXs customer base

Business models

List of Figures

Figure 1: Development of operator enabling services

Figure 2: High-level player topography

Figure 3: Aeponas universal service platform

Figure 4: Other application categories live on NaaS

Figure 5: Amdocs customer experience systems (CES) portfolio

Figure 6: Amdocs interactive application store

Figure 7: mBloxs message delivery products

Figure 8: Ericsson IPXs offerings, 2009 and beyond

Figure 9: Ericsson IPXs customer segmentation and customer references

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