The Role of Music Promotions Manager

The Role of Music Promotions Manager

The Role of Music Promotions Manager

Working hours vary for promotions managers. The work can involve attending concerts in the evening or weekend, and dealing with the administrative aspects of the job and accompanying artists to events during the day. Although office based, they may travel throughout the UK and overseas when attending launches and music events. This can involve staying away from home for short durations. A driving license can be useful.

Music promoters should be: ambitious, with drive and determination articulate, strong communicators, both in writing and verbally confident and persuasive, with good negotiation skills Knowledgeable about music, trends and the listening tastes of audiences able to work under pressure and take initiative creative, yet aware of commercial realities organized and able to handle a variety of tasks at once excellent networkers able to work with numbers, for calculating costs, profit margins and percentages.

Like most jobs in the music industry, music promotion can be hard to break into and the competition for vacancies is always strong. The UK has large, well-respected music promotion companies, but there are also dozens of smaller regional music promoters too, many of which specialized in a certain music genre or venue. Some promotion managers are self-employed. Doing gig promotions at college, or for a local club or pub, can help develop marketable skills and give an insight into the live music experience. Music pluggers typically work for music PR companies on behalf of recording labels and artists. There are both large and smaller, more niche music PR companies that represent artists. Jobs and work experience placements are rarely advertised conventionally. People find out about them through word of mouth, which means it is important to network and build up a wide range of music industry contacts. With the promotional goal in mind, the right audience can be figured out for the campaign. If there is a gig coming up, then the right audience for promotion is the local print publications and radio stations in the town in which the show is happening. If there is a limited edition single coming out, the primary audience is the band mailing list, plus the media. Going for the right audience is especially important if being on a budget.

There is no single route into this type of work and no specific qualifications are needed. Employers often value practical experience and drive more than academic qualifications. Typically, entrants start out in junior administrative positions with recording companies, venues or music PR firms, and get to know the music industry before progressing into marketing, A&R or promotional work. Foundation degrees, Higher National Diplomas (HNDs) and degrees are available at colleges and universities, and relevant subject areas include music industry or events management, marketing and promotions or arts administration. Check entry requirements with individual course providers. The Diploma in creative and media may be a useful starting point.

For more info: http://www.musiciansatlas.com/

POST COMMENT

Online Music Promotions Procedure Music Promoters Making Money for Online Music Promotions Music Libraries: A Boon for the Young Talents Why Is It Essential To Know Different Tactics for Online Music Promotions? Enjoy a Harmless Musical Career with Music Licensing Develop Your Music Assortment with MP3 Downloads In Figure Skating, Training to Music Can Make All the Difference How Music Helps You Concentrate On Work And Studies How To Learn Guitar keys Our jazz music portal offers you the best quality jazz music 24/7! How To Learn Guitar Dvd Nokia 5800 - An Amazing Musical Mobile Portable Music Balloon Speakers