The Sales Process

Doesn't matter what you are selling, each sales process steps follows roughly in a same pattern

. It is the rare sale, which does not include all these steps in any form. To succeed in the sales you have to master all these stages. In case, you are weak in some areas, then you may survive as the salesperson however you will not thrive.

Prospecting & Lead Generation

Finding the leads is basic building sales block. After all, in case, you cannot find anybody to sell to, then you will not make a lot of sales! The old sources can frequently dry up the temporarily or permanently, thus it helps having at least some major lead sources.

Managing the Sales Cycle

Understanding sales process steps cycle is very important to controlling it. Controlling sales cycle is how you may build yourself of the steady sales flow, in place of enduring feast or famine style common to the salespeople.

Qualifying Prospects & Making Presentations

Qualification stage generally happens at an appointment itself, though you may as well qualify briefly during the initial contact. Idea is confirming your prospect is able & potentially keen to buy the product. When you have qualified them, it is right time to make the pitch. Remember that you are not only selling the product but you are selling yourself!

Setting Appointments

When you have got the lead list in your hand, then you have to stay in touch with people & make the appointments for sales class. Lots of salespeople like to cold call over phone, however you may as well call personally, send email and mail out the sales letters.

Asking for the Referrals

This is hands down commonly neglected step and lots of salespeople are relieved to get the sale, which they grab the things and race the door and second they get chance, for the fear prospect can change their mind! It does not mean that spending weeks or months wining & dining the client. What it actually means is to begin setting apart from the competition just by taking time to know their requirements & objectives. This is foundation of the relationship.

Addressing any Objections & Closing Sale

Prior to you may close the sale, you will have to address the customer's objections. When you have done, always wrap up the appointment just by asking for sale. Prospect will not ask YOU.

Building the effective relationship with customer is a first step to position you as the consultant, instead the salesperson. Finally at an end of all sales class cycle steps, you would like to get viewed as somebody who will solve the business issues. By building the strong relationship with your client you will set the stage for long term repeat client. Let us now face it, customer is very keen to meet for some reason. They have the underlying business challenge that they want help with. It is important to understand what the challenges are. Later in sales cycle you are connecting features of the solution to these requirements.

by: George Macy

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