The Secret To Choosing The Perfect Promotional Products For Trade Show Booths

In addition to driving traffic to exhibits, promotional products and giveaways are

ideal for keeping the company's products and services in the forefronts of attendee's minds after the trade show booths have been taken down and the exhibition is over. This doesn't happen with just any type of gift, however. It has to be something that relates back to the company and be of use to the visitor. This requires some careful consideration, but it's far from impossible.

Promotional Products Need A Purpose

While it's nice to just give something away at trade show booths, gifts given with a purpose are far more effective. Therefore, the first step in choosing a giveaway item is to decide what that goal or purpose should be. This could include nothing more than simply distributing contact information, or the purpose could be helpful and informative, such as a list of tips for getting the most from a particular service or product.

To help determine what the goal of a giveaway should be, consider the marketing plan associated with the company's exhibits. Is the ultimate goal simply to gain visibility and strengthen the company brand? Or is the goal to create excitement around a new product or service that's just been released?

Giveaway Value

When people visit a number of trade show booths, they end up with an armful of items, and eventually, they'll have to get rid of some of them. Therefore, whatever type of item will be given away at the upcoming exhibits, it needs to be something the target audience will find value in.

First, it should be something different from the usual items given away at these types of events. For instance, an organic company might consider giving away packages of seeds with an eco-friendly, branded pot rather than a pen. Samples of products are also a great idea, since these should already be unique to a company. Secondly, don't go too cheap or too expensive in terms of value. The promotional item should be something that attendees want to hold on to, but it shouldn't eat up the company's budget either.

Consider the Delivery Method

Sometimes, the value of a gift given at exhibits isn't just in the product, but also in how it's given to attendees. The giveaway could be connected to a fun game or attraction, which also gives staff a chance to interact with attendees. Or, the item could be given in a cloth bag that attendees can use to carry all of their brochures and other items they'll inevitably collect while visiting the various trade show booths. Some companies have even had success wrapping the promotional item in paper printed with helpful hints and tips associated with their products and services.

Creativity is the secret to finding the perfect item to give away at exhibits. This often requires a lot of time brainstorming ideas, but the payoff is a better connection with attendees, which increases the ROI of trade show booths and makes follow-ups far more effective. In short, companies simply can't afford to overlook this important opportunities.

by: Chris Harmen

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