The Secret To Making Use Of Google Instant To Market Your Accounting Website

Google has added a new search tool called "Google Instant"

. Google is the most notable search engine on the planet and when it changes something the rumbling it causes is heard globally. It's fundamentally a suggestion instrument. What "Google Instant" does is display prospective search terms instantaneously. It selects probable options based on the popularity of similar search terms. In order to properly choose which keywords to concentrate your marketing resources on you'll need to understand how this new feature works.

Let me put this is practical terms for you: Some keywords are better than others because they appear on Google Instant when obvious variations do not. For example: "Chicago Accountants" is a better keyword than "Chicago Accountant"

Try to choose relevant keywords that appear as Google Instant suggestions. A good ranking in a suggested keyword will get more exposure and your accounting website will get more visits.

How Does It Work?

Let's look an a practical example; suppose a searcher is looking for a "Boston accountant". As the searcher types Google Instant displays suggested keywords. The name of the city is too generic to offer any relevant results. Googe suggests search terms like "Boston market" and "Boston college". But look what happens as you type "a-c-c-o-u"... and soon a relevant keyword appears among the suggestions! This is the search term you want to market to!

What Does This Mean for SEO?

A lot of SEO types are dreading this change, and it will very likely be a painful one for affiliate marketers and retailers who make their money chasing the "long tail". The average small accounting firm, however, has nothing to fear from this change if they adapt quickly.

Google Instant actually helps your SEO, because it allows you to discover the most popular search terms. All you need to do is start typing keyword variations into Google and the first relevant variations to appear will be your "best" variations. Google has done your keyword research for you!

Deciding on your keywords used to be a bit of a guessing game - but this new feature changes that. Google Instant will tell you exactly what keywords and phrases are most likely to be searched.

Don't Forget the Basics

There are some basic rules in selecting key phrases for your accounting website that still apply. The basic keywords you need to implement into your website should consist of the services you provide and your location. This will give you a base to work with. After you have a list of base keywords, expand it by making some more specific terms that potential clients might type in. For example, someone could look for "Tampa FL QuickBooks Setup."

You've Got the Keywords - Now What?

Make sure to use your base keywords a couple of times on your home page and other important pages. You're home page is particularly important. Make sure it's optimized to your location and your primary service. Once you're done inserting keywords into your home page, move onto your About page and insert some keywords there as well. Go to each individual service page and check to see if your location is on each page.

By following these steps, your page's SEO score will increase. Remember, you want to increase your visibility and ranking for as many keywords and variations of those keywords as possible.

Work on your website continuously. Search engines prefer dynamic sites to static ones. SEO is a journey rather than a destination.

Every voyage starts with a single step, so get started today. Spend a little time on Google Instant and let it make your voyage a bit simpler.

by: Brian O'Connell

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