The Secrets To Success Through Promotional Gifts

Promotional gifts play an important part in the success of marketing and promotional strategies

, but to get the most out of them, planning is everything. We have assembled a list of strategies that will ensure your promotion hits the ground running.

1. The first step must be to determine and define what your objectives and goals are. This will help you to stay focused throughout the planning procedure. This advice will also help you when you are choosing promotional gifts as it will ensure you are choosing the right promotional products for your requirements. Your objectives and goals should be specific, simple and most importantly measurable.

2. Specify the promotional gifts strategy that is most consistent with your goals and objectives. How will this promotion affect your client base? Consider using as many promotional tie-ins as possible in as many mediums as you can.

3. Evaluate the prospect for sales or performance increase and its value in profits. You should ensure that your promotion has well thought out objectives that will positively influence income.

4. Review the successful promotions that you have used in the past. Can these promotions be used again successfully? If you want to avoid replicating past promotions, still consider where they were successful and where they let you down. Evaluating the success of previous promotions can be the key to unlocking a successful new promotion. If your new promotion is unveiling a new brand or product, ensure you have the right promotional gifts that will broadcast the message you are trying to get across.

5. Identify who can assist you in achieving your goals and objectives. Whether it's internal staff who have the knowledge and expertise to assist you or consultants, agencies or external companies who can benefit your promotion. When using promotional products there may be people in different departments who may be able to help you with design demands, technical advice and reliable sources.

6. Decide what you will budget for your promotional gifts strategy. How will the budget affect sales? Can your budget be determined by a percentage of sales increase? Budgets can be negotiable if you can show that your promotional products strategy can positively influence sales.

7. Determine how you will measure your promotional gifts strategy in terms of sales increase. Decide when the promotion will begin and its extent. Be sure that you communicate your decisions with all the relevant personnel involved. Make sure that everyone is on the same track.

8. Make sure that all promotional gifts are reviewed by your relevant departments (sales / marketing / customer service etc) in order to determine if any problems exist.

9. Communicate with all departments to make sure you order the right amount of promotional gifts. Other departments may have events they will be attending that they will want to take promotional gifts to. Ordering the right amount in the first place might save you money down the line when you don't need to order more promotional products at a potentially different price.

10. Complete a post promotion evaluation of your promotional gifts strategy. What worked and importantly what problems did you have with the promotion, what can you learn from it? Use this evaluation for assisting in planning promotional gifts in future.

by: Alan Grainger

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