The Significance and Value of Limited Watches
Limited watches seem to be more and more important and valuable in the modern society
. Many famous watch brands release limited edition watches. Why? It is generally said that they are mainly manufactured for four reasons.
Firstly, they are produced for special purpose or meaningful moment. To commemorate the significant events, limited watches are often designed with remarkable patterns and logos. In 2006, Federal International Football Association (short for FIFA)authorized Casio the only brand to manufacture and sell the limited watches. To ensure the watches remarkable, Casio printed every watch with the words of " 2006 FIFA World Cup Germany" and the official logo of FIFA brand. And there also were relevant commemorative logo printed respectively on back cover, buckle, strap, packing box. These details of design had won the football fans. To celebrate anniversary, some brands will make limited edition watches, which will often make the loyal brand fans crazy. To reflect the most advanced and revolutionary technology of the making of watches, the limited edition is preferred.
Secondly, they are produced for the rich to show their noble desire and their society status. The limited watches are usually very expensive. They are luxury goods. Generally speaking, it is not the poor that can afford. Some rich people just buy it and wear it and show it. Then they feel successful.
Thirdly, they are produced for other purposes. Some guys can buy it for winning their girlfriends heart. For girls always like the goods which are unique. Then they will feel they are loved deeply by their boyfriends. Some buy and send it to their friends as birthday presents. Some buy for further business negotiation and so on.
Fourthly, they are manufactured to meet the need for collection. The limited watches are often worth collecting. That is their obvious and unlimited value. There are several essential characteristics to attract the eyes of collectors. Take Beijing Olympics diamond watches for example here. Authoritative, the production of the diamond watches was approval by the Committee of the 29th Olympic Games. And the process of the production was supervised by the Chinese collector association. Uniqueness, the diamond watches were the only watches designated officially during the 29th official Olympic Games, which ensured the watches were unique and valuable. Scarcity, the quantity of the watches was under the strict control of authority departments. What's more, the watches would be famous for that it was used to commemorate the opening ceremony of the Olympic Games. So there would be unlimited space for appreciation. Advanced technology, the most advanced of Swiss watch making technology (gild, relief, color printing, pierce, carve, other top technology) had been used in the process of production.
Above all, limited watch
The Significance and Value of Limited Watches
By: Eunice Garner
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