The Software Cloud: What Bundling-As-A-Service Means
Meanwhile, softwarecompaniestransitioning from a traditional licensed model to software
as a service will need to work hard to retain existing customers. Companies that have purchased long-term contracts for updates and maintenance, for example, will want guarantees of favorable subscription pricing under the new model. Others may be so comfortable with the currentmodel that they will switch only if the vendor makes it painless, perhaps even free. Additional issues to consider during the transition from packaged software to SaaS include R&D and customer supportnot all customers will switch at the same moment, so vendors may need to run dual operations in these parts of the business.
The Software Cloud: What Bundling-As-A-Service Means