The State Of The Industry Corporate Training - Part One.

I received a call from a training company to provide training on their behalf

. I was on their list of preferred suppliers who they contacted whenever they required a trainer in my area of expertise.

When I took the call, the first question I asked was: what was the desired outcome of the training the client required? The caller asked me what I meant by 'their desired outcome'. I explained that the client did not want to enrol their staff for training just as an exercise, there must be a skills gap they were trying to fill. Therefore, I wanted to know the skill gap and why they believe that our training would fill that gap.

Needless to say he did not know the answer because he had not asked the client. That company, like the majority of training providers out there simply realised an opportunity to make a sale, that was all they were concerned about. Whether their client derived any type of benefit from their training was of no apparent concern to them.

I explained to my caller that the essence of training is to induce learning that results in a behavioural change. But in order to measure behavioural change, we first needed to know the type of behaviour that currently existed within the client's organisation.

As a trainer, I have been taught that if a trainee's behaviour does not change, it means that the trainee has not absorbed or understood the learning material in which case the trainer is at fault.

This is a very strange concept that does not find resonance within the training industry. The conventional wisdom is that when the student does not learn the blame for that rests squarely at the door of:

The student who was inattentive in class

The parent who did not help them with their assignment

The politician that sliced the education budget

The educational system that is not adaptive to the new realities

The economy that is breeding poverty amongst students

It is never the fault of the teacher. How dare you blame teachers, they are hardworking professionals who have to put up with disgruntled students.

However, the reality is this: if the student has not learned, the teacher has not taught.

As corporate trainers, we are products of an educational system that blames the student if they don't achieve their desired grades. Therefore not knowing any better we transfer that same attitude into our training profession. We believe that our responsibility is simply to stand in front of the trainees and present information. If they learn the information good for them, if they don't it's just too bad.

If you desire to become a successful corporate trainer with the ability to make 7 Figure per annum, you need to change that programming. That type of attitude does not have a place in the 21st century corporate training environment. As a 21st century corporate trainer, you are responsible for the outcome of your training. You need to ensure that when you are contracted by a corporation to provide training to their staff, you guarantee that you can produce demonstrable return on investment. Your success as a trainer depends on that.

Click on the link below to get instant access to your Free Business Growth Manifesto:

Romeo Richards is the CEO of The Business Education Center: the consultancy division of Richards International Group. The Business Education Center provides the most in-depth and comprehensive business coaching and training to professionals such as doctors, lawyers, accountants, business consultants, private security firms and retail executives.

Romeo holds a Master's Degree in International Relations and is the author of eight eBooks, a book and numerous articles, whitepapers and best practices on retail loss prevention and profit protection. His upcoming eBooks and books on Retail Store Design, Visual Merchandising, Retail Loss Prevention and How to make 7 Figures Annually as a Lawyer, Accountant, Business Consultant, Private Security Firm, Private Dental Practice, Private Medical Practice and NGOs & Public Sector Finance Management will be published in January 2012.

by: MINU

POST COMMENT

What Is Corporate Social Responsibility (csr)? Drive In Stretch Limousine For Corporate Transportation In Nashville Canary Wharf Apartments - The Ultimate In Corporate Accommodation Some Of The Benefits Of Having Entertainment At Your Corporate Event Great Gifting Ideas For Corporate World Streamlining Corporate Investigation With E-discovery Process Isd Global Launches Rak Corporate Olympics In Collaboration With Winc Corporate Catering In Australia Will Come To You Tips For Choosing The Right Corporate Gifts Comedians Can Ensure Your Next Corporate Function Is A Success Reasons For Implementing E-discovery Corporate Investigation Solutions Options For A Photographer In Ny For Corporate Headshots Or Fashion Photographers Corporate Christmas Party Planning At Corporate Venues In London