The Steady Rise Of Online Retail

Online retail is buzzing and the trend looks set to continue

. A study by shopping comparison website, Kelkoo, indicated that the online retail sector had topped the 50 billion sales mark in 2011. Online consumers shelled out an average of just under 1,500 each on more than thirty items during that year. This accounted for 12 per cent of the entire sector of retail trade spending. Forecasters believed it would increase even further during 2012, if growth continues on the same levels.

It is not hard to see why the world of online retail is growing so phenomenally. The connection improvements in Wi-Fi and the available permanently-connected internet has been part of its success. The rise of connected devices and smartphones has sparked huge usage of online retail especially with the invention of mobile sites to make interaction simpler.

Some of the key reasons for online retails continued success are as follows:

Range of choice With thousands of online retail websites there is unrivalled choice of products and services. Niche websites are springing up everyday providing tailored and bespoke services and gifts that large high street retailers just can not offer.

Stress-free shopping Rather than traipsing around a high street on a rainy afternoon, online shopping can be done from the comfort of the living room. Just simply take a connected device and there is a world of items at your fingertips.

Value for money The bite of the economic recession has made the buying public every aware of every penny they spend. Online retail has undeniably benefited from this as consumers are willing to search longer and harder to find the best deal. The benefit of having smaller overheads than shops is that they can cut their prices and still make good margins on what they sell.

Home Delivery Nearly every retailer offers delivery to the consumers door which makes online retail even more popular. When buying more expensive gifts this can be offered for free making the savings even more impressive.

The only real negative of online shopping used to be the potential for fraud. However, improvements in secure payment methods are making the opportunity for thieves more and more scarce. Consumers are able to use credit cards, prepaid cards, password-protected debit cards or PayPal to ensure that their account details are kept separate from any purchase. As more people begin to trust the internet, and the safety of the payment options, the more success online retail will continue to see.

by: Christina Jones

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